Found 632 results for your keywords: subject="Advertising"
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir

The State of theory in three premier advertising journals: a research note

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(Pitt, Leyland F.) (Berthon, Pierre) (Caruana, Albert) (Berthon, Jean-Paul)

Comparing the application of integrated marketing communication (IMC) in magazine ads across prod…

1
(Grove, Stephen J.) (Carlson, Les) (Dorsch, Michael)

The Effects of provocation in the form of mild erotica on attitude the ad and corporate image

1
(Pope, Nigel K. L1) (Voges, KEvin E.) (Brown, Mark R.)

The Political participation puzzle and marketing

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(Shachar, Ron)

The Role of national culture in advertising's sensitivity to business cycles: an investigation ac…

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(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Deleersnyder, Barbara) (Leeflang, Peter S.H.)

Auctioning keywords in online search

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(Whinston, Andrew B.) (Liu, De) (Chen, Jianqing)

Dynamic and competitive effects of direct mailings: a charitable giving application

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(Franses, Philip Hans) (Donkers, Bas) (Diepen, Merel van)

The Influence of consumers' lay theories on approach/avoidance motivation

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(Jain, Shailendra Pratap) (Mathur, Pragya) (Maheswaran, Durairaj)

The Effect of competitive advertising interference on sales for packaged goods

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(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

Advertising to bilinguals: does the language of advertising influence the nature of thoughts?

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(Blair, Edward) (Noriega, Jaime)

Reasons for market evolution and budgeting implications

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(Wang, Fang) (Zhang, Xiao-Ping)

The Effect of competitive advertising interference on sales for packaged goods

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(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

The Impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth

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(Hanssens, Dominique M.) (Villanueva, Julian) (Yoo, Shijin)

History of marketing: a case study of the first advertisement in Indonesia

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(Hendarto, Kresno Agus)

Vigilant against manipulation: the effect of regulatory focus on the use of persuasion knowledge

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(Zhu, Rui) (Kirmani, Amna)

The Impact of regulatory focus on adolescents' response to antismoking advertising campaigns

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(Pechmann, Cornelia) (Zhao, Guangzhi)

Pemahaman anak-anak usia Middle-Childhood terhadap iklan: pengaruh usia, jenis kelamin, interaksi…

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(Martdianty, Fanny) (Hati, Sri Rahayu Hijrah)

Analisis efektivitas iklan komparatif: industri minuman dalam botol

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(Yusuf, M. Anisaa) (Afifi, Adi Zakaria)

Social context and advertising memory

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(Tavassoli, Nader T.) (Puntoni, Stefano)

Choice goal attainment and decision and consumption satisfaction

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(Lehmann, Donald R.) (Herrmann, Andreas) (Heitmann, Mark)
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