Found 1182 results for your keywords: subject="Brand"
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from t…

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(Kalaignanam, Kartik) (Kushawaha, Tarun) (Eilert, Meike)

When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Prod…

1
(Puzakova, Marina) (Kwak, Hyokjin) (Rocereto, Joseph F.)

Brand Licensing: What Drives Royalty Rates?

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(Kumar, V.) (Kaufman, Peter) (Jayachandran, Satish) (Hewett, Kelly)

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis o…

1
(Liu) (Thompkins, Yuping) (Tam, Leona)

Reexamining the Market Share?Customer Satisfaction Relationship

1
(Rego, Lopo L.) (Morgan, Neil A.) (Fornell, Claes)

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

1
(Bitner, Mary Jo) (Brown, Stephen W.) (Mandel, Naomi) (Sirianni, Nancy J.)

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…

1
(Moore, William L.) (Carson, Stephen J.) (Ho) (Dac, Nga N.)

Persepsi Konsumen Terhadap Penggunaan Gambar Hasil Kecerdasan Buatan (AI) dalam Pemasaran Digital…

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(Miranti Kartika Dewi (Pembimbing/Promotor)) (Ledi Trialdi (Penguji)) (Fenny Rosmanita (Penguji)) (Azyura Damartya Sakha)

Faktor-Faktor yang Mempengaruhi Intensitas Pembelian Islamic Apparel Lokal di Kalangan Gen Z Musl…

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(Gita Gayatri (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Arga Hananto (Penguji)) (Adinda Primalis Hidayati)

Pengaruh Tanggung Jawab Konsumsi Berkelanjutan, Etnosentrisme Konsumen, dan Religiusitas terhadap…

1
(Hapsari Setyowardhani (Pembimbing/Promotor)) (Lisa Listiana (Penguji)) (Fenny Rosmanita (Penguji)) (Dalila Rahma Gammaerdanta)

Pengaruh Influencer-Follower Congruence, Parasocial Relationship, dan Credibility terhadap Custom…

1
(Gita Gayatri (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Maretha Chelina)

Characteristics Of Social Media Content And Their Effects On Casual Dining Restaurants In South J…

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(Sri Daryanti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Zahran Putra Dhimukti)

The Role of Self-Influencer Congruence, Parasocial Identification, and Perceived Self-serving Mo…

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(Karto Adiwijaya (Penguji)) (Elevita Yuliati (Penguji)) (Perscha Harish Maraya) (Haryani Primanti (Pembimbing/Promotor))

Compulsive Buying in Trendy Tumbler Brands: The Role of Fear of Missing Out and Brand Passion (In…

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(Karto Adiwijaya (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Ulian Taurin Malik (Penguji)) (Muhammad Kevin Halim)

Revolusi Strategi Pemasaran: Analisis Pengaruh Guerrilla Marketing, Brand Image, dan Brand Awaren…

1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Daryanti (Penguji)) (Muhammad Akhdan Zufar)

The Role of Mega and Micro Influencers on Establishing Brand Engagement on Social Media : The Cas…

1
(Yeshika Alversia (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Ira Iriyanty (Penguji)) (Felisha Niquita Fuadillah)

Pushed into a crowd: Repositioning costs, resources, and competition in the RTE cereal industry

1
(Hou, Young) (Yao, Dennis)

Beyond the "Like" Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase I…

1
(Naylor, Rebecca Walker) (Lamberton, Cait Poynor) (West, Patricia M.)

Evaluasi Prosedur Audit atas Pengujian Penurunan Nilai Merek Dagang pada PT ABC oleh KAP XYZ = Ev…

1
(Taufik Hidayat (Pembimbing/Promotor)) (Ratna Wardhani (Penguji)) (Cut Saskia Rachman (Penguji)) (Ilham Pambudi)

How Doppelganger Brand Images Influence the Market Creation Process: Longitudinal Insights from t…

1
(Giesler, Markus)
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir