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Endogeneity and individual consumer choice
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(Villas-Boas, J. Miguel) (Kuksov, Dmitri)
Positive consumer contagion: responses to attractive others in a retail context
1
(Morales, Andrea C.) (Dahl, Darren W.) (Argo, Jennifer J.)
Remedying hyperopia: the effects of self-control regret on consumer behavior
1
(Kivetz, Ran) (Keinan, Anat)
The Effect of partitions on controlling consumption
1
(Cheema, Amar) (Soman, Dilip)
Interrupted consumption: disrupting adaptation to hedonic experiences
1
(Nelson, Leif D.) (Meyvis, Tom)
Customer equity drivers and future sales
1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)
Private-label use and store loyalty
1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)
Eliciting preference for complex products: a web-based upgrading method
1
(Rao, Vithala R.) (Park, Young-Hoon) (Ding, Min)
Winners and losers in a major price war
1
(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)
Is Firm trust essential in a trusted environment? how trust in the business context influences cu…
1
(Grayson, Kent) (Johnson, Devon) (Chen, Der-Fa Robert)
The Temporal and spatial dimensions of price search: insights from matching household survey and …
1
(Talukdar, Debabrata) (Sudhir, K.) (Gauri, Dinesh K.)
A Conjoint approach to multipart pricing
1
(Jedidi, Kamel) (Kohli, Rajeev) (Iyengar, Raghuram)
Incorporating subjective characteristics in product design and evaluations
1
(Ratchford, Brian T.) (Luo, Lan) (Kannan, P.K.)
Can Trade-ins hurt you? exploring the effect of a trade-in on consumers' willingness to pay for a…
1
(Zhu, Rui) (Dasgupta, Srabana) (Chen, Xinlei)
Choice construction versus preference construction: the instability of preferences learned in con…
1
(Amir, On) (Levav, Jonathan)
The Prominence effect in Shanghai apartment prices
1
(Dube, Jean-Pierre) (Zhang, Yan) (Hsee, Christopher K.)
Decomposing promotional effects with a dynamic structural model of flexible consumption
1
(Chan, Tat) (Narasimhan, Chakravarthi) (Zhang, Qin)
Distribution intensity and new car choice
1
(Siddarth, S.) (Bucklin, Randolph E.) (Silva-Risso, Jorge M.)
Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on prom…
1
(Patrick, Vanessa M.) (Cheema, Amar)
When 2 + 2 Is not the same as 1 + 3: variations in price sensitivity across components of partiti…
1
(Hamilton, Rebecca W.) (Srivastava, Joydeep)
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