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Analisis Penerapan Strategi Promosi Di Industri Fintech Syariah: Studi Kasus Pada PT Qazwa Mitra …

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Muhammad Syauqi Firdaus)

Peran K-celebrity Attachment dan Parasocial Relationship dalam Destination Marketing: Studi Kasus…

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(Elevita Yuliati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Arga Hananto (Penguji)) (Grace Nauli Sianipar)

Can Automated Group Recommender Systems Help Consumers Make Better Choices?

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(Hennig-Thurau, Thorsten) (Marchand, Andre) (Marx, Paul)

You Get What You Pay For: The Effect of Top Executives' Compensation on Advertising and R&D Spend…

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(Lim, Jooseop) (Kim, Joung W.) (Currim, Imran S.)

Pengaruh Struktur Modal dan Risiko Finansial terhadap Performa Perusahaan Manufaktur Publik di Li…

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(Dewi Hanggraeni (Pembimbing/Promotor)) (Mutiara Baby Admeinasthi (Penguji)) (Arief Wibisono Lubis (Penguji)) (Laudza' Ikmal Muhammad Qowi)

Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alt…

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(Ganesan, Shankar) (Liu, Yong) (Chen, Yubo)

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Id…

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(Bhattacharya, C.B.) (Luo, Xueming)

Customer Satisfaction and Stock Returns Risk

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(Tuli, Kapil R.) (Bharadwaj, Sundar G.)

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

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(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Valuing Branded Businesses

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(Mizik, Natalie) (Jacobson, Robert)

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

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(Kumar, V.) (Shah, Denish)

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Percep…

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(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…

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(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)

Executive stock options: still plenty of shenanigans?

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(Wyld, David C.)

Consumer-Based Brand Equity and Firm Risk

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(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Does Advertising Spending Influence Media Coverage of the Advertiser?

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(Basuroy, Suman) (Rinallo, Diego)

When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Cust…

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(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)

Real options and strategic investment decisions: can they be of use to scholars?

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(Quelin, Bertrand V.) (Krychowski, Charlotte)

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attent…

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(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

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(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)
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