Found 416 results for your keywords: subject="Image"
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir

Product contagion: changing consumer evaluations through physical contract with "disgusting" prod…

1
(Morales, Andrea C.) (Fitzsimons, Gavan J.)

Just give me another change: the strategies for brand recovery from a bad first impression

1
(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)

Brand concept maps: a methodology for identifying brand association networks

1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

Between two brands: a goal fluency account of brand evaluation

1
(Labroo, Aparna A.) (Lee, Angela Y.)

When will a brand scandal spill over, and how should competitors respond?

1
(Roehm, Michelle) (Tybout, Alice M.)

Identity, community, and audience: how wholly owned foreign subsidiaries gain legitimacy in China

1
(Li, Jiatao) (Yang, Jing Yu) (Yue, Deborah R.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

Technology as an enabler of the global branding of retail financial services

1
(Wright, April)

Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-n…

1
(Hsieh, Ming H.)

The Context of dominance: an industry-driven framework for exploiting reputation

1
(Shamsie, Jamal)

The Reciprocal effects of brand equity and trivial attributes

1
(Broniarczyk, Susan M.) (Gershoff, Andrew D.)

When corporate image affects product evaluations: the moderating role of perceived risk

1
(Batra, Rajeev) (Gurhan-Canli, Zeynep)

The soul of the corporation : How to manage the identity of your company

2
(Bouchikhi, Hamid)

Marketing Corporate image The Company as your number one product 2 nd ed

3
(Gregory, James R.) (Jack G. Wiechmann)

Total Exposure Controlling your company's image in the Glare of the Business Media Explosion

1
(Carlson, Gustav)

Corporate social responsibility Doing the most good for you company and your cause

1
(Kotler, Philip) (Nancy Lee)

Marketing aesthetics: the strategic management of brands, identitiy, and image

2
(Schmitt, Bernd)

Reputation marketing, building and sustaining your organization's great asset

1
(Marconi, Joe)

Managing reputational risk. Leveraging opportunities, curbing threats

1
(Rayner, Jenny)

The expressive organization: linking identity, reputation, and the corporate brand

1
(Hatch, Mary Jo) (Schultz, Majken) (Holten Larsen, Mogens)
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