Found 406 results for your keywords: subject="Image"
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir

Marketing Corporate image The Company as your number one product 2 nd ed

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(Gregory, James R.) (Jack G. Wiechmann)

Is Your product on the right side? the "Location Effect" on perceived product heaviness and packa…

1
(Deng, Xiaoyan) (Kahn, Barbara E.)

Pengaruh travel motivation dan destination image terhadap intention to visit halal destination: D…

1
(Sari, Dewi Agustin Pratama) (Dr. Nurdin Sobari S.E., M.M (Pembimbing/Promotor)) (Dr. Ir. T. Ezni Balqiah M.E (Penguji)) (Daniel Tumpal Hamonangan Aruan, Ph.D. (Penguji))

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

Experiential marketing how to get customer to sense, feel, think, act, and relate to your company…

1
(Schmitt, Bernd H.)

The soul of the corporation : How to manage the identity of your company

2
(Bouchikhi, Hamid)

The expressive organization: linking identity, reputation, and the corporate brand

1
(Hatch, Mary Jo) (Schultz, Majken) (Holten Larsen, Mogens)

Identity, community, and audience: how wholly owned foreign subsidiaries gain legitimacy in China

1
(Li, Jiatao) (Yang, Jing Yu) (Yue, Deborah R.)

Self-benefit versus other-benefit marketing appeals: their effectiveness in generating charitable…

1
(White, Katherine) (Peloza, John)

When will a brand scandal spill over, and how should competitors respond?

1
(Roehm, Michelle) (Tybout, Alice M.)

Between two brands: a goal fluency account of brand evaluation

1
(Labroo, Aparna A.) (Lee, Angela Y.)

Just give me another change: the strategies for brand recovery from a bad first impression

1
(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)

Product contagion: changing consumer evaluations through physical contract with "disgusting" prod…

1
(Morales, Andrea C.) (Fitzsimons, Gavan J.)

Brand concept maps: a methodology for identifying brand association networks

1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

Pengaruh service quality dan image congruity terhadap intention to recommendation pada multichann…

1
(Sari, Vinny Muthia) (Dr. Ir. T. Ezni Balqiah M.E (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati S.E., MSi (Penguji)) (Dr. Adi Zakaria Afiff MBA (Penguji))

Pengaruh electronic word-of-mouth terhadap kekuatan merek calon presiden dalam pemilihan umum 201…

1
(Ghassani, Mayzura) (Dr. Rizal Edy halim (Penguji)) (Dr. Nurdin Sobari, SE., MM (Penguji)) (Prof. Firmanzah S.E., M.M., Ph.D (Pembimbing/Promotor))

The Context of dominance: an industry-driven framework for exploiting reputation

1
(Shamsie, Jamal)

The Self not taken: How alternative selves develop and how they influence our professional lives

1
(Obodaru, Otilia)

When corporate image affects product evaluations: the moderating role of perceived risk

1
(Batra, Rajeev) (Gurhan) (Canli, Zeynep)

Contextual factors surrounding reputation damage with potential implications for reputation repair

1
(Rhee, Mooweon) (Valdez, Michael E.)
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