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Whence consumer loyalty?
1
(Oliver, Richard L.)
Effects of loyalty programs on value perception, program loyalty, and brand loyalty
1
(Yi, Youjae) (Jeon, Hoseong)
Consumer switching costs: a typology, antecedents, and consequences
1
(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)
Investigating industry context effects in consumer-firm relationships: preliminary results from a…
1
(Singh, Jagdip) (Nijssen, Edwin)
Consumer-company identification: a framework for understanding consumers' relationships with comp…
1
(Bhattacharya, C.B.) (Sen, Sankar)
Understanding the effect of customer relationship management efforts on customer retention and cu…
1
(Verhoef, Peter C.)
Decision making and coping of functionally illiterate consumers and some implications for marketi…
1
(Viswanathan, Madhubalan) (Rosa, Jose Antonio) (Harris, James Edwin)
Repeat purchasing of new automobiles by older consumers: empirical evidence and interpretations
1
(Lambert-Pandraud, Raphaelle) (Laurent, Gilles)
How organizational complaint handling drives customer loyalty: an analysis of the mechanistic and…
1
(Homburg, Christian) (Furst, Andreas)
Is 75% of the Sales promotion bump due to brand switching? no, only 33% is
1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)
Measuring the impact of promotions on brand switching when consumers are forward looking
1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)
Using combined-currency princes to lower consumers' perceived cost
1
(Dreze, Xavier) (Nunes, Joseph S.)
Brand as beacons: a new source of loyalty to multiproduct firms
1
(Anand, Bharat N.) (Shachar, Ron)
Curvilinear effects of consumer loyalty determinants in relational exchanges
1
(Agustin, Clara) (Singh, Jagdip)
Decomposing the promotional revenue bump for loyalty program members versus nonmember
1
(Heerde, Harald J. Van) (Bijmolt, Tammo H.A.)
The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…
5
(John G. Freeland)
The eternal e-commerce: how emotionally intelligent interfaces can create long-lasting customer r…
1
(Bergeron, Bryan P.)
Pengaruh generic dan islamic attributes terhadap kepuasan wisatawan serta konsekuensinya pada par…
1
(Fajriyati, Ilisa) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Dr. T. Ezni Balqiah (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Prof. Firmanzah, S.E., M.M., M.Phil., Ph.D (Penguji)) (Gita Gayatri, Ph.D (CoPromotor)) (Sri Rahayu Hijrah Hati, Ph.D (CoPromotor)) (Dr. Asnan Furinto (Penguji))
Pengaruh values orientation terhadap green functional benefit, green monetary cost, green satisfa…
1
(Dr. Ignatius Heruwasto (CoPromotor)) (Gita Gayatri, Ph.D (Penguji)) (Sri Rahayu Hijrah Hati, Ph.D (Penguji)) (Dr. M. Gunawan Aliff (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Penguji)) (Prof. Prijono Tjiptoherijanto, Ph.D (Pembimbing/Promotor)) (Prof. I.G.N. Agung, Ph.D (Penguji)) (Imaningsih, Erna Sofriana) (Daniel Tumpal H. Aruan, Ph.D (CoPromotor))
Pengaruh aktivitas di dalam virtual community terhadap brand loyalty : sebuah pendekatan theory o…
1
(Rildo, Rindradana) (Dr. Ignatius Heruwasto (CoPromotor)) (Prof. Dr. Sofjan Assauri (Penguji)) (Dr. Nurdin Sobari (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Harryadin Mahardika, Ph.D (Penguji)) (Prof. I.G.N. Agung, Ph.D (Penguji)) (Dr. Putu Saroyeni (Penguji))
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