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Valuing customers
1
(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)
The Augmented latent class model: incorporating additional heterogeneity in the latent class mode…
1
(Chintagunta, Pradeep K.) (Varki, Sajeev)
A Mixing model for internet search-engine visits
1
(Boatwright, Peter) (Telang, Rahul) (Mukhopadhyay, Tridas)
Model of brand choice with a no-purchase option calibrated to scanner-panel data
1
(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)
The Dynamic effect of innovation on market structure
1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)
Brand as beacons: a new source of loyalty to multiproduct firms
1
(Anand, Bharat N.) (Shachar, Ron)
Response modeling with nonrandom marketing-mix variables
1
(Manchanda, Puneet) (Rossi, Peter E.)
Modeling behavioral regularities of consumer learning in conjoint analysis
1
(Bradlow, Eric T.) (Ho, Teck-Hua) (Hu, Ye)
A Multipurpose shopping trip model to assess retail agglomeration effects
1
(Arentze, Theo A.) (Timmermans, Harry J.P.)
Curvilinear effects of consumer loyalty determinants in relational exchanges
1
(Agustin, Clara) (Singh, Jagdip)
Retailer, manufacturers, and individual consumers: modeling the supply side in the ketchup market…
1
(Villas-Boas, J. Miguel) (Zhao, Ying)
Diagnostics, expectations, and endogeneity
1
(Franses, Philip Hans)
Structural modeling and policy simulation
1
(Bronnenberg, Bart J.) (Rossi, Peter E.) (Vilcassim, Naufel J.)
Cross-selling sequentially ordered products: an application to consumer banking services
1
(Li, Shibo) (Sun, Baohong) (Wilcox, Ronald T.)
Marketing mass-customized products: striking a balance between utility and complexity
1
(Dellaert, Benedict G.C.) (Stremersch, Stefan)
Modeling preferences for common attributes in multicategory brand choice
1
(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)
Recovering stockkeeping-unit-level preferences and response sensitivities from market share model…
1
(Chintagunta, Pradeep K.) (Bell, David R.) (Bonfrer, Andre)
Interest-rate option models: understanding, analysing, and using models for exotic interest rate …
1
(Rebonato, Riccardo)
Microeconomic theory: a mathematical approach
1
(Henderson, James M.) (Quandt, Richard E.)
Measurement Theory with applications to decision making, utility and the social science
1
(Roberts, Fred S)
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