Pusat Sumber Belajar FEB UI
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Hal. Akhir
Pengaruh Affordances Terhadap Niat Pembelian dengan Mediasi Desire to Postpone Closure dan Produc…
1
(Hapsari Setyowardhani (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Kelsa Zefanya)
Convergent Products: What Functionalities Add More Value to the Base?
1
(Gill, Tripat)
Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
1
(Iqbal, Zafar) (Sethi, Rajesh)
Analisis Pengaruh Estetika Visual Produk Terhadap Willingness To Pay Premium Konsumen Untuk Produ…
1
(Yeshika Alversia (Pembimbing/Promotor)) (Dwi Widiastri (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Zada Janitra Kamilah Rahmadi Putri)
The Influence of Corporate Messages on the Product Portfolio
1
(Biehal, Gabriel J.) (Sheinin, Daniel A.)
Consumer Racism and Its Effects on Domestic Cross-Ethnic Product Purchase: An Empirical Test in t…
2
(Ouellet, Jean) (Francois)
When to Give Up Control of Outsourced New Product Development
2
(Carson, Stephen J.)
Pengaruh Augmented Reality terhadap Kepuasan Pengalaman dan Niat Pembelian Produk Kosmetik di Pla…
1
(Karto Adiwijaya (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Adi Zakaria Afiff (Penguji)) (Khairani, Syifa Nur)
Resolving the Capability: Rigidity Paradox in New Product Innovation
1
(Atuahene) (gima, Kwaku)
Does Distance Still Matter? Geographic Proximity and New Product Development
1
(Rindfleisch, Aric) (Ganesan, Shankar) (Malter, Alan J.)
Modular Architectures in the Marketing Process
3
(Sanchez, Ron)
Evaluasi terhadap Perencanaan Strategi Go-To-Market (GTM) untuk Peluncuran Paket Terbaru Produk Q…
1
(Yan Rahadian (Pembimbing/Promotor)) (Miranti Kartika Dewi (Penguji)) (Indah Melati (Penguji)) (Daffa Raihan Putra)
When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in …
1
(Atuahene) (gima, Kwaku) (Li, Haiyang)
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)
Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?
1
(Ziamou, Paschalina) (Ratneshwar, S.)
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
1
(Balachander, Subramanian) (Ghose, Sanjoy)
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
1
(Pauwels, Koen) (Silva) (Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)
Customer Knowledge Development: Antecedents and Impact on New Product Performance
1
(Sharma, Sanjay) (Joshi, Ashwin W.)
the Product innovation process: are managing information flows and cross-functional collaboration…
1
(Wells, Rebecca M. J.)
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
1
(Workman, John P.) (Im, Subin)
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