Found 2847 results for your keywords: subject="studies"
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Charting new directions for marketing

1
(Day, George S.) (Montgomery, David B.)

Positive affectivity and negative outcomes: the role of tenure and job satisfaction

1
(Shaw, Jason D.) (Duffy, Michelle K.) (Ganster, Daniel C.)

The Effects of expert and consumer endorsements on audience response

1
(Wang, Alex)

An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes

1
(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)

Corporate reputation: what do consumers really care about?

1
(Page, Graham) (Fearn, Helen)

Captivating company: dimensions of attractiveness in employer branding

1
(Berthon, Pierre) (Ewing, Michael) (Hah, Li Lian)

A Year in the life of the African-American male in advertising

1
(Bailey, Ainsworth Anthony)

The Influence of metaphors and product type on brand personality perceptions and attitudes

1
(Ang, Swee Hoon) (Lim, Elison Ai Ching)

The Relative effectiveness of comparative and noncomparative advertising

1
(Chang, Chingching)

Product placement

1
(La Ferle, Carrie) (Edwards, Steven M.)

The Differential effects of celebrity and expert endorsements on consumer risk perceptions

1
(Biswas, Dipayan) (Biswas, Abhijit) (Das, Neel)

The Power of effective response and cognitive structure in product-trial attitude formation

1
(Kim, Jooyoung) (Morris, Jon D.)

Children's recall of television ad elements

1
(Maher, Jill K.) (Hu, Michael Y.) (Kolbe, Richard H.)

The Influence of humor strength and humor-message relatedness on ad memorability

1
(Cline, Thomas W.) (Kellaris, James J.)

Responses to humorous ads

1
(Zinkhan, George M.) (Zhang, Yong)

Hong Kong consumers' evaluation in an airline crash: a path model analysis

1
(Lee, Betty Kaman)

The State of theory in three premier advertising journals: a research note

1
(Pitt, Leyland F.) (Berthon, Pierre) (Caruana, Albert) (Berthon, Jean-Paul)

Comparing the application of integrated marketing communication (IMC) in magazine ads across prod…

1
(Grove, Stephen J.) (Carlson, Les) (Dorsch, Michael)

The Effects of provocation in the form of mild erotica on attitude the ad and corporate image

1
(Pope, Nigel K. L1) (Voges, KEvin E.) (Brown, Mark R.)

Why educational policies can fail-an overview of selected African experiences

1
(Psacharopoulos, George)
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