Found 2753 results for your keywords: subject="studies"
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Visual Representation: Implications for Decision Making

2
(Mason, Charlotte H.) (Lurie, Nicholas H.)

The Impact of Online Reverse Auction Design on Buyer-Supplier Relationships

2
(Jap, Sandy D.)

Getting Marketers to Invest in Firm-Specific Capital

2
(Lusch, Robert F.) (Griffith, David A.)

Consumer Racism and Its Effects on Domestic Cross-Ethnic Product Purchase: An Empirical Test in t…

2
(Ouellet, Jean-Francois)

Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to…

2
(Atuahene-gima, Kwaku) (De Luca, Luigi M.)

A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood

2
(Ryu, Gangseog) (Feick, Lawrence)

A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderatin…

2
(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Hsu, Michael)

When to Give Up Control of Outsourced New Product Development

2
(Carson, Stephen J.)

Advertising, Research and Development, and Systematic Risk of the Firm

2
(Srinivasan, Raji) (McAlister, Leigh) (Kim, MinChung)

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

2
(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)

Making Sales Technology Effective

2
(Perreault, William D.) (Hunter, Gary K.)

Managing Marketing Communications with Multichannel Customers

1
(Thomas, Jacquelyn S.) (Sullivan, Ursula Y.)

Making Customer Relationship Management Work: The Measurement and Profitable Management of Custom…

1
(Ryals, Lynette)

Incorporating Strategic Consumer Behavior into Customer Valuation

1
(Lewis, Michael)

Reducing Adverse Selection through Customer Relationship Management

1
(Gruca, Thomas S.) (Cao, Yong)

Why Do Customer Relationship Management Applications Affect Customer Satisfaction?

1
(Mithas, Sunil) (Krishnan, M.S.) (Fornell, Claes)

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

1
(Moorman, Christine) (Srinivasan, Raji)

The Role of Relational Information Processes and Technology Use in Customer Relationship Management

1
(Sharma, Subhash) (Jaychandran, Satish) (Kaufman, Peter) (Raman, Pushkala)

A Strategic Framework for Customer Relationship Management

1
(Payne, Adrian) (Frow, Pennie)

The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communicat…

1
(Garretson, Judith A.) (Burton, Scot)
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