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Hal. Awal Sebelumnya 121 122 123 124 125 Berikutnya Hal. Akhir

Brand as beacons: a new source of loyalty to multiproduct firms

1
(Anand, Bharat N.) (Shachar, Ron)

Analyzing brand competition across subcategories

1
(Wedel, Michel) (Zhang, Jie)

Modeling behavioral regularities of consumer learning in conjoint analysis

1
(Bradlow, Eric T.) (Ho, Teck-Hua) (Hu, Ye)

Design and modeling in conjoint analysis with partial profiles

1
(Rubin, Donald B.)

Comments on conjoint analysis with partial profiles

1
(Rao, Vithala R.)

When absence begets inference in conjoint analysis

1
(Alba, Joseph W.) (Cooke, Alan D.J.)

Incentive-aligned conjoint analysis

1
(Ding, Min) (Grewal, Rajdeep) (Liechty, John)

Cross-selling sequentially ordered products: an application to consumer banking services

1
(Li, Shibo) (Sun, Baohong) (Wilcox, Ronald T.)

Heterogeneous conjoint choice designs

1
(Sandor, Zsolt) (Wedel, Michel)

Modeling preferences for common attributes in multicategory brand choice

1
(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)

Brand counterextensions: the impact of brand extension success versus failure

1
(Kumar, Piyush)

Recovering stockkeeping-unit-level preferences and response sensitivities from market share model…

1
(Chintagunta, Pradeep K.) (Bell, David R.) (Bonfrer, Andre)

The Influence of consumer distractions on the effectiveness of food-sampling programs

1
(Shiv, Baba) (Nowlis, Stephen M.)

The Boundaries of loss aversion

1
(Kahneman, Daniel) (Novemsky, Nathan)

Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store

1
(Chintagunta, Pradeep K.) (Dube, Jean-Pierre)

Distinguishing between the meanings of music: when background music affects product perceptions

1
(Zhu, Rui) (Juliet) (Meyers-Levy, Joan)

Cultural differences in consumer impatience

1
(Rao, Akshay R.) (Chen, Haipeng) (Allan) (Ng, Sharon)

Willful ignorance in request for product attribute information

1
(Ehrich, Kristine R.) (Irwin, Julie R.)

A Career between theory and practice

1
(Johnson, Richard M.)

An Empirical Analysis of Price Discrimination Mechanisms and Retailer Profitability

1
(Jain, Dipak C.) (Khan, Romana J.)
Hal. Awal Sebelumnya 121 122 123 124 125 Berikutnya Hal. Akhir
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