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Hal. Awal Sebelumnya 121 122 123 124 125 Berikutnya Hal. Akhir

Brand counterextensions: the impact of brand extension success versus failure

1
(Kumar, Piyush)

Recovering stockkeeping-unit-level preferences and response sensitivities from market share model…

1
(Chintagunta, Pradeep K.) (Bell, David R.) (Bonfrer, Andre)

The Influence of consumer distractions on the effectiveness of food-sampling programs

1
(Shiv, Baba) (Nowlis, Stephen M.)

The Boundaries of loss aversion

1
(Kahneman, Daniel) (Novemsky, Nathan)

Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store

1
(Chintagunta, Pradeep K.) (Dube, Jean-Pierre)

Distinguishing between the meanings of music: when background music affects product perceptions

1
(Zhu, Rui) (Juliet) (Meyers-Levy, Joan)

Cultural differences in consumer impatience

1
(Rao, Akshay R.) (Chen, Haipeng) (Allan) (Ng, Sharon)

Willful ignorance in request for product attribute information

1
(Ehrich, Kristine R.) (Irwin, Julie R.)

A Career between theory and practice

1
(Johnson, Richard M.)

An Empirical Analysis of Price Discrimination Mechanisms and Retailer Profitability

1
(Jain, Dipak C.) (Khan, Romana J.)

How Potential Conflict Drives Channel Structure (Direct and Indirect) Channels

1
(Vinhas, Alberto SA) (Anderson, Erin)

RFM and CLV: using iso-value curves for customer base analysis

1
(Yeung, Catherine, W.M.) (Wyer JR., Robert S.)

Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers

1
(Jedidi, Kamel) (Kohli, Rajeev)

Pengolahan data skala terbatas dengan metode DEA: studi kasus efektivitas proses peluncuran produ…

1
(Purwantoro, R. Nugroho) (Siswadi, Erwinta)

The Journal of marketing research: its initiation, growth, and knowledge dissemination

1
(Green, Paul E.) (Johnson, Richard M.) (Neal, William D.)

Secondary trading costs in the municipal bond market

1
(Harris, Lawrence E.) (Piwowar, Michael S.)

Does a parent-subsidiary structure enhance financing flexibility?

1
(Vijh, Anand M.)

The Costs of bankruptcy: chapter 7 liquidation versus chapter 11 reorganization

1
(Bris, Arturo) (Welch, Ivo) (Zhu, Ning)

Corporate equity ownership and the governance of product market relationships

1
(Fee, C. Edward) (Thomas, Shawn) (Hadlock, Charles J.)

Analysts' selective coverage and subsequent performance of newly public firms

1
(Das, Somnath) (Guo, Re-jin) (Zhang, Huai)
Hal. Awal Sebelumnya 121 122 123 124 125 Berikutnya Hal. Akhir
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