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Is 75% of the Sales promotion bump due to brand switching? no, only 33% is
1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)
Why do consumers stop viewing television commercials? two experiments on the influence of moment …
1
(Pieters, Rik G.M.) (Wedel, Michel) (Elpers, Josephine L.C.M. Woltman)
Measuring preferences for really new products
1
(Hoeffler, Steve)
Measuring the impact of promotions on brand switching when consumers are forward looking
1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)
Valenced comparisons
1
(Jain, Shailendra Prantap) (Posavac, Steven S.)
A Mixing model for internet search-engine visits
1
(Boatwright, Peter) (Telang, Rahul) (Mukhopadhyay, Tridas)
Model of brand choice with a no-purchase option calibrated to scanner-panel data
1
(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)
Brand as beacons: a new source of loyalty to multiproduct firms
1
(Anand, Bharat N.) (Shachar, Ron)
To buy or not to buy: response mode effects on consumer choice
1
(Nowlis, Stephen M.) (Dhar, Ravi)
A Learning-based model for imputing missing levels in partial conjoint profiles
1
(Bradlow, Eric T.) (Ho, Teck-Hua)
A Multipurpose shopping trip model to assess retail agglomeration effects
1
(Arentze, Theo A.) (Timmermans, Harry J.P.)
Curvilinear effects of consumer loyalty determinants in relational exchanges
1
(Agustin, Clara) (Singh, Jagdip)
Retailer, manufacturers, and individual consumers: modeling the supply side in the ketchup market…
1
(Villas-Boas, J. Miguel) (Zhao, Ying)
The Better they are, the more they give: trade promotions of consumer durables
1
(Bruce, Norris) (Desai, Preyas S.) (Staelin, Richard)
Pricing of conspicuous goods: a competitive analysis of social effects
1
(Amaldoss, Wilfred) (Jain, Sanjay)
Structural modeling and policy simulation
1
(Bronnenberg, Bart J.) (Rossi, Peter E.) (Vilcassim, Naufel J.)
On the use of econometric models for policy simulation in marketing
1
(Franses, Philip Hans)
Cross-selling sequentially ordered products: an application to consumer banking services
1
(Li, Shibo) (Sun, Baohong) (Wilcox, Ronald T.)
Recovering stockkeeping-unit-level preferences and response sensitivities from market share model…
1
(Chintagunta, Pradeep K.) (Bell, David R.) (Bonfrer, Andre)
The Influence of consumer distractions on the effectiveness of food-sampling programs
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(Shiv, Baba) (Nowlis, Stephen M.)
Hal. Awal
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Hal. Akhir
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PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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