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Hal. Awal Sebelumnya 126 127 128 129 130 Berikutnya Hal. Akhir

The Journal of marketing research: its initiation, growth, and knowledge dissemination

1
(Green, Paul E.) (Neal, William D.) (Johnson, Richard M)

A Clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and pos…

1
(Grewal, Rajdeep) (Desarbo, Wayne S.) (Scott, Crystal J.)

Risk Adjusting the Returns to Venture Capital

1
(Korteweg, Arthur) (Nagel, Stefan)

Marketing research state-of-the-art perspectives

1
(Chakrapani, Chuck (ed.))

News arrival, jump dynamics, and volatility components for individual stock returns

1
(Maheu, John M) (Mccurdy, Thomas H)

Does it make sense to use scents to enhance brand memory?

1
(Morrin, Maureen) (Ratneshwar S.)

The Impact of brand equity and innovation on the long-term effectiveness of promotions

1
(Pauwels, Koen) (Slotegraaf, Rebecca J.)

Option pricing on stocks in mergers and acquisitions

1
(Subramanian, Ajay)

Incommensurate resources: not just more of the same

1
(Nunes, Joseph C.) (Park, C. Whan)

As Time goes by: do cold feet follow warm intentions for really new versus incrementally new prod…

1
(Lynch, John G.) (Alexander, David L.) (Wang, Qing)

Default risk in equity returns

1
(Vassalou, Maria) (Xing, Yuhang)

Determining the appropriate depth and breadth of a firm's product portofolio

1
(Bordley, Robert)

Managing consumer uncertainty in the adoption of new products: temporal distance and mental simul…

1
(Castano, Raquel) (Sujan, Mita) (Kacker, Manish) (Sujan, Harish)

International evidence on institutional trading behavior and price impact

1
(Jain, Pankaj K) (Chiyachantana, Chiraphon N) (Jiang, Christine) (Wood, Robert A)

Affect, Framing, and Persuation

1
(Keller, Punam Anand) (Lipkus, Isaac M.) (Rimer, Barbara K.)

How far can a brand stretch? understanding the role of seIf-construal

1
(Ahluwalia, Rohini)

Trading activity and price volatility in the municipal bond market

1
(Downing, Chris) (Zhang, Frank)

Stickier priors: the effects of nonanalytic versus analytic thinking in new product forecasting

1
(Bolton, Lisa E.)

Identity congruency effects on donations

1
(Reed, Americus) (Shang, Jen) (Croson)

Toward a national market system for U.S. exchange-listed equity options

1
(Battalio, Robert) (Hatch, Brian) (Jennings, Robert)
Hal. Awal Sebelumnya 126 127 128 129 130 Berikutnya Hal. Akhir
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