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Hal. Awal Sebelumnya 126 127 128 129 130 Berikutnya Hal. Akhir

The Boundaries of loss aversion

1
(Kahneman, Daniel) (Novemsky, Nathan)

Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store

1
(Chintagunta, Pradeep K.) (Dube, Jean-Pierre)

The Impact of the prechoice process on product returns

1
(Bechwati, Nada Nash) (Siegal, Wendy Schneier)

Distinguishing between the meanings of music: when background music affects product perceptions

1
(Zhu, Rui) (Juliet) (Meyers-Levy, Joan)

Direct-to-consumer advertising and drug therapy compliance

1
(Wosinska, Marta)

When two rights make a wrong: searching too much in ordered environments

1
(Diehl, Kristin)

The Role of selling cost in signaling price image

1
(Shin, Jiwoong)

Cultural differences in consumer impatience

1
(Rao, Akshay R.) (Chen, Haipeng) (Allan) (Ng, Sharon)

Temporal differences in the role of marketing communication in new product categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, Pradeep K.)

Willful ignorance in request for product attribute information

1
(Ehrich, Kristine R.) (Irwin, Julie R.)

A Hybrid choice model that uses actual and ordered attribute value information

1
(Bodapi, Anand V.) (Drolet, Aimee)

What has marketing learned from Richard Johnson

1
(Huber, Joel)

An Empirical Analysis of Price Discrimination Mechanisms and Retailer Profitability

1
(Jain, Dipak C.) (Khan, Romana J.)

Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extensio…

1
(Wyer JR., Robert S.) (Yeung, Catherine W.M.)

RFM and CLV: using iso-value curves for customer base analysis

1
(Yeung, Catherine, W.M.) (Wyer JR., Robert S.)

Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers

1
(Jedidi, Kamel) (Kohli, Rajeev)

Do dividend clienteles exist? evidence on dividend preferences of retail investors

1
(Graham, John R.) (Kumar, Alok)

An Integrated model for bidding behavior in internet auctions: whether, who, when, and how much

1
(Park, Young-Hoon) (Bradlow, Eric T.)

Ruminating about placebo effects of marketing actions

1
(Shiv, Baba) (Carmon, Ziv) (Ariel, Dana)

The Placebo effect in marketing: sometimes you just have to want it to work

1
(Irmak, Caglar) (Block, Laurent G.) (Fitzsimons, Gaval J.)
Hal. Awal Sebelumnya 126 127 128 129 130 Berikutnya Hal. Akhir