Found 1552 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir

Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Charact…

1
(Ailawadi, Kusum L.) (Harlam, Bari A.) (Cesar, Jacques) (Trounce, David)

Introduction to the Marketing Science Institute Special Section on Academic and Practitioner Coll…

1
(McAlister, Leigh)

From Invention to Innovation: Conversion Ability in Product Development

1
(Narasimhan, Om) (Chandy, Rajesh) (Hopstaken, Brigitte) (Prabhu, Jaideep)

The Periodicity of Pricing

1
(Boulding, William) (Bronnenberg, J. Bart) (Mela, F. Carl)

Forward-Looking Bidding in Online Auctions

1
(Zeithammer, Robert)

A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes

1
(Fok, Dennis) (Horvath, Csilla) (Paap, Richard) (Franses, Hans Philip)

An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data

1
(Baumgartner, Hans) (Steenkamp, Benedict E. JanM.)

Models for Heterogeneous Variable Selection

1
(Gilbride, J. Timothy) (Allenby, M. Greg) (Brazell, D. Jeff)

A Comparison of Criteria to Design Efficient Choice Experiments

1
(Kessels, Roselinde) (Goos, Peter) (Vandebroek, Martina)

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

1
(Aaker, L. Jennifer) (Briley, A. Donnel)

Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic E…

1
(Raghunathan, Rajagopal) (Corfman, Kim)

Between Two Brands: A Goal Fluency Account of Brand Evaluation

1
(Lee, Y. Angela) (Labroo , A. Aparna)

When Will a Brand Scandal Spill Over, and How Should Competitors Respond?

1
(Roehm, L. Michelle) (Tybout, M. Alice)

Leveraging Missing Ratings to Improve Online Recommendation Systems

0
(Wedel, Michel) (Ying, Yuanping) (Feinberg, Fred)

The Effect of Word of Mouth on Sales: Online Book Reviews

1
(Mayzlin, Dina) (Chevalier, A. Judith)

How "Psychological" Should Economic and Marketing Models Be?

1
(Lim, Noah) (Ho, H. Teck) (Camerer, F. Colin)

Things That Go Bump in the Mind: How Behavioral Economics Could Invigorate Marketing

1
(Johnson, J. Eric)

Rebuilding the Boat while Staying Afloat: The Modeling Challenge for Behavioral Economics

1
(Prelec, Drazen)

Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics

1
(Lim, Noah) (Ho, H. Teck) (Camerer, F. Colin)

Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry

1
(Voss, B. Glenn) (Weiss, Montoya) (Mitzi) (Voss, Giraud Zannie)
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir