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Found 644 results for your keywords: subject="Advertising"
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Building brand-width : closing the Sale on Line

1
(Zyman, Sergio) (Miller, Scott)

The e-commerce arsenal: 12 technologies you need to prevail in the digital arena

1
(Gutzman, Alexis D.)

The Influence of consumers' lay theories on approach/avoidance motivation

1
(Jain, Shailendra Pratap) (Mathur, Pragya) (Maheswaran, Durairaj)

Pemahaman anak-anak usia Middle-Childhood terhadap iklan: pengaruh usia, jenis kelamin, interaksi…

1
(Martdianty, Fanny) (Hati, Sri Rahayu Hijrah)

Dynamic and competitive effects of direct mailings: a charitable giving application

1
(Franses, Philip Hans) (Donkers, Bas) (Diepen, Merel van)

Cases in Advertising and Communications Management

1
(Kopp, Robert J.) (Gaegser, Stephen A.)

Pengaruh pembingkaian pesan, tingkat abstraksi norma dan orientasi nilai ekologis terhadap sikap …

1
(Ekasari, Ayu) (Dr. Bambang Wiharto (CoPromotor)) (Dr. M Gunawan Alif (Penguji)) (Dr. Rizal E. Halim (Penguji)) (Dr. Nurdin Sobari S.E., M.M (Penguji)) (Dr. Adi Zakaria Afiff MBA (Pembimbing/Promotor)) (Dr. Ir. T. Ezni Balqiah M.E (Penguji)) (Gita Gayatri Ph.D. (CoPromotor)) (Harryadin Mahardika (Penguji))

The Effect of competitive advertising interference on sales for packaged goods

1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

Positioning : the battle for your mind Al Ries

2
(Ries, Al) (Trouth, Jack)

Analisis faktor-faktor yang mempengaruhi sikap konsumen terhadap mobile application display adver…

1
(Dr. Nurdin Sobari (Pembimbing/Promotor)) (Shavana, Berry Dhiya) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Rizal Edy halim (Penguji))

The Effect of competitive advertising interference on sales for packaged goods

1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

The Effects of provocation in the form of mild erotica on attitude the ad and corporate image

1
(Pope, Nigel K. L1) (Voges, KEvin E.) (Brown, Mark R.)

Comparing the application of integrated marketing communication (IMC) in magazine ads across prod…

1
(Grove, Stephen J.) (Carlson, Les) (Dorsch, Michael)

The State of theory in three premier advertising journals: a research note

1
(Pitt, Leyland F.) (Berthon, Pierre) (Caruana, Albert) (Berthon, Jean) (Paul)

Responses to humorous ads

1
(Zinkhan, George M.) (Zhang, Yong)

The Influence of humor strength and humor-message relatedness on ad memorability

1
(Cline, Thomas W.) (Kellaris, James J.)

Children's recall of television ad elements

1
(Maher, Jill K.) (Hu, Michael Y.) (Kolbe, Richard H.)

The Relative effectiveness of comparative and noncomparative advertising

1
(Chang, Chingching)

Advertising Avoidance: Perbandingan antara SMS iklan location-based dan SMS iklan Unsolicited

1
(Dr. Nurdin Sobari S.E., M.M (Penguji)) (Dr. Ir. T. Ezni Balqiah M.E (Penguji)) (Habeahan, Margaretha Rumondang Parsaulian) (Sri Rahayu Hijrah Hati S.E., MSi (Pembimbing/Promotor))

Pengaruh intensitas exposure, brand equity dan film pada misleading product placement terhadap br…

1
(Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Tengku Ezni Balqiah (Penguji)) (Furi, Westi Noria) (Dr. M. Gunawan Aliff (Penguji))
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