Found 632 results for your keywords: subject="Advertising"
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir

Reasons for market evolution and budgeting implications

1
(Wang, Fang) (Zhang, Xiao-Ping)

The Effect of competitive advertising interference on sales for packaged goods

1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

The Impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth

1
(Hanssens, Dominique M.) (Villanueva, Julian) (Yoo, Shijin)

History of marketing: a case study of the first advertisement in Indonesia

1
(Hendarto, Kresno Agus)

Vigilant against manipulation: the effect of regulatory focus on the use of persuasion knowledge

1
(Zhu, Rui) (Kirmani, Amna)

The Impact of regulatory focus on adolescents' response to antismoking advertising campaigns

1
(Pechmann, Cornelia) (Zhao, Guangzhi)

Pemahaman anak-anak usia Middle-Childhood terhadap iklan: pengaruh usia, jenis kelamin, interaksi…

1
(Martdianty, Fanny) (Hati, Sri Rahayu Hijrah)

Analisis efektivitas iklan komparatif: industri minuman dalam botol

1
(Yusuf, M. Anisaa) (Afifi, Adi Zakaria)

Social context and advertising memory

1
(Tavassoli, Nader T.) (Puntoni, Stefano)

Choice goal attainment and decision and consumption satisfaction

1
(Lehmann, Donald R.) (Herrmann, Andreas) (Heitmann, Mark)

Leveraging missing ratings to improve online recommendation systems

1
(Wedel, Michel) (Ying, Yuanping) (Feinberg, Fred)

The Effect of word of mouth on sales: online book reviews

1
(Chevalier, Judith A.) (Mayzlin, Dina)

The Defensive consumer: advertising deception, defensive processing, and distrust

1
(Darke, Peter R.) (Ritchie, Robin J.B.)

The perennial issue of adaptation or standardization of international marketing communication: or…

1
(Solberg, Carl Arthur)

Return on investment implications for pharmeceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

The Differential interaction of auditory and visual advertising elements with chinese and english

1
(Tavassoli, Nader T.) (Lee, Yih Hwai)

The Idiosyncratic fit heuristic: effort advantage as a determinant of consumer response to loyalt…

1
(Kivetz, Ran) (Simonson, Itamar)

Understanding the impact of synergy in multimedia communications

1
(Naik, Prasad) (Raman, Kalyan)

The Effect of conceptual and perceptual fluency on brand evaluation

1
(Lee, Angela Y) (Labroo, Aparna)

Distinguishing between the meanings of music: when background music affects product perceptions

1
(Zhu, Rui) (Juliet) (Meyers-Levy, Joan)
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir