Found 1182 results for your keywords: subject="Brand"
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Pengaruh Influencer-Follower Congruence, Parasocial Relationship, dan Credibility terhadap Custom…

1
(Gita Gayatri (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Maretha Chelina)

Characteristics Of Social Media Content And Their Effects On Casual Dining Restaurants In South J…

1
(Sri Daryanti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Zahran Putra Dhimukti)

The Role of Self-Influencer Congruence, Parasocial Identification, and Perceived Self-serving Mo…

1
(Karto Adiwijaya (Penguji)) (Elevita Yuliati (Penguji)) (Perscha Harish Maraya) (Haryani Primanti (Pembimbing/Promotor))

Compulsive Buying in Trendy Tumbler Brands: The Role of Fear of Missing Out and Brand Passion (In…

1
(Karto Adiwijaya (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Ulian Taurin Malik (Penguji)) (Muhammad Kevin Halim)

Revolusi Strategi Pemasaran: Analisis Pengaruh Guerrilla Marketing, Brand Image, dan Brand Awaren…

1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Daryanti (Penguji)) (Muhammad Akhdan Zufar)

The Role of Mega and Micro Influencers on Establishing Brand Engagement on Social Media : The Cas…

1
(Yeshika Alversia (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Ira Iriyanty (Penguji)) (Felisha Niquita Fuadillah)

Pushed into a crowd: Repositioning costs, resources, and competition in the RTE cereal industry

1
(Hou, Young) (Yao, Dennis)

Beyond the "Like" Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase I…

1
(Naylor, Rebecca Walker) (Lamberton, Cait Poynor) (West, Patricia M.)

Evaluasi Prosedur Audit atas Pengujian Penurunan Nilai Merek Dagang pada PT ABC oleh KAP XYZ = Ev…

1
(Taufik Hidayat (Pembimbing/Promotor)) (Ratna Wardhani (Penguji)) (Cut Saskia Rachman (Penguji)) (Ilham Pambudi)

How Doppelganger Brand Images Influence the Market Creation Process: Longitudinal Insights from t…

1
(Giesler, Markus)

Analisis Pengaruh Brand Authenticity Terhadap Brand Loyalty Pada Brand Fashion Apparel di Generas…

1
(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Febrina Jemimah T. Aritonang)

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

1
(Hennig) (Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

1
(Krasnikov, Alexander) (Mishra, Saurabh) (Orozco, David)

Valuing Branded Businesses

1
(Mizik, Natalie) (Jacobson, Robert)

Consumer-Based Brand Equity and Firm Risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Brand-Specific Leadership: Turning Employees into Brand Champions

1
(Morhart, Felicitas M.) (Herzog, Walter) (Tomczak, Torsten)

How Brand Community Practices Create Value

1
(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)

The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships

1
(Commuri, Suraj)

Does Customer Demotion Jeopardize Loyalty?

1
(Hennig) (Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)
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