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A Three-stage model of integrated marketing communications at the marketing-sales interface
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(Smith, Timothy M.) (Gopalakrishna, Srinath) (Chatterjee, Rabikar)
Secondhand brokerage: evidence on the importance of local structure for managers, bankers, and an…
1
(Burt, Ronald S.)
Knowledge creation through external venturing: evidence from the telecommunications equipment man…
1
(Wadha, Anu) (Kotha, Suresh)
Auditory and visual brand identifiers in Chinese and English
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(Tavassoli, Nader T.) (Han, Jin K.)
When is a preannounced new product likely to be delayed?
1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)
Strategic responses to new technologies and their impact of firm performance
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(Grewal, Rajdeep) (Lee, Ruby P.)
Optimizing the roles of subsidiaries managers' position as a 'boundary-spanning': interactive com…
1
(Firmanzah)
Management control systems and their effects on strategy formation at middle-management levels: e…
1
(Marginson, David E.W.)
Effects of team inputs and intrateam processes on perceptions of team viability and member satisf…
1
(Foo, Maw-Der) (Sin, Hock-Peng) (Yiong, Lee-Pen)
The Effect of customer satisfaction, relationship commitment dimensions, and triggers on customer…
1
(Gustafsson, Anders) (Johnson, Michael D.) (Ross, Inger)
Multicriterion clusterwise regression for joint segmentation settings: an application to customer…
1
(Brusco, Michael J.) (Cradit, J. Dennis) (Tashchian, Armen)
The Differential interaction of auditory and visual advertising elements with chinese and english
1
(Tavassoli, Nader T.) (Lee, Yih Hwai)
The Idiosyncratic fit heuristic: effort advantage as a determinant of consumer response to loyalt…
1
(Kivetz, Ran) (Simonson, Itamar)
Publication manual of the American Psychological Association
1
Encyclopaedia of management for 21st century volume 5: effective communication management
1
(Singh, Y.P. (ed.))
We've Got to Start Meeting Like This ! : A Guide to Succesful Business Meeting Management
1
(Mosvick, Roger K.) (Robert B. Nelson)
Introduction to Business Communication
1
(Quible, Lane K) (Margaret H.J & Hott, Dennis L)
Mastering The Art of Q & A: A Survival Guide For Tough, Trick, And Hostile Questions
1
(Martel, Myles)
Interfacing interpersonal communication principles and practices
1
(Silvestri, Vito N)
Developing communications skills for the accounting profession
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(Ingram, Robert W.) (Frazier, Charles R.)
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