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Hal. Awal
Sebelumnya
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Berikutnya
Hal. Akhir
Why are buyouts levered? the financial structure of private equity funds
1
(Stromberg, Per) (Axelson, Ulf) (Weisbach, Michael S.)
Target behavior and financing: how conclusive is the evidence?
1
(Dasgupta, Sudipto) (Chang, Xin)
Perception spillovers across competing brands: a disaggregate model of how and when
1
(Dutta, Shantanu) (Janakiraman, Ramkumar) (Sismeiro, Catarina)
The Worth of product placement in successful films: an event study analysis
1
(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)
Marketing and firm value: metrics, methods, findings, and future directions
1
(Srinivasan, Shuba) (Hanssens, Donimique M.)
Access to capital, capital structure, and the funding of the firm
1
(Brav, Omer)
Trading costs and returns for U.S. equities: estimating effective costs from daily data
1
(Hasbrouck, Joel)
American girl and the brand gestalt: closing the loop on sociocultural branding research
1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)
The Impact of counterfeiting on genuine-item consumers' brand relationships
1
(Commuri, Suraj)
The Role of within-brand and cross-brand communications in competitive growth
1
(Libai, Barak) (Muller, Eitan) (Peres, Renana)
Field dependency and brand cognitive structures
1
(Ng, Sharon) (Houston, Michael J.)
The Second moment
1
(Ezra, Don)
Gender dimensions of brand personality
1
(Grohmann, Bianca)
Women and the vision thing
1
(Ibarra, Herminia) (Obodaru, Otilia)
When Steve becomes Stephanie
1
(Gary, Loren) (Elliot, Brian)
Opportunism, knowledge, and the performance of franchise chains
1
(Barthelemy, Jerome)
Customer equity drivers and future sales
1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)
Brand communities and new product adoption:the influence and limits of oppositional loyalty
1
(Sinha, Rajiv K.) (Thompson, Scott A.)
Financial value of brands in mergers and acquisitions: Is value in the eye of the beholder?
1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)
Breaking through fast-forwarding: brand information and visual attention
1
(Brasel, S. Adam) (Gips, James)
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ADB Repository
Artikel Jurnal
B. Penunjang
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Cases Harvard
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Open Source
Skripsi
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Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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