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Hal. Akhir
Between two brands: a goal fluency account of brand evaluation
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(Labroo, Aparna A.) (Lee, Angela Y.)
Just give me another change: the strategies for brand recovery from a bad first impression
1
(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)
Product contagion: changing consumer evaluations through physical contract with "disgusting" prod…
1
(Morales, Andrea C.) (Fitzsimons, Gavan J.)
Brand concept maps: a methodology for identifying brand association networks
1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)
Pengaruh service quality dan image congruity terhadap intention to recommendation pada multichann…
1
(Sari, Vinny Muthia) (Dr. Ir. T. Ezni Balqiah M.E (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati S.E., MSi (Penguji)) (Dr. Adi Zakaria Afiff MBA (Penguji))
Pengaruh electronic word-of-mouth terhadap kekuatan merek calon presiden dalam pemilihan umum 201…
1
(Ghassani, Mayzura) (Dr. Rizal Edy halim (Penguji)) (Dr. Nurdin Sobari, SE., MM (Penguji)) (Prof. Firmanzah S.E., M.M., Ph.D (Pembimbing/Promotor))
The Context of dominance: an industry-driven framework for exploiting reputation
1
(Shamsie, Jamal)
The Self not taken: How alternative selves develop and how they influence our professional lives
1
(Obodaru, Otilia)
When corporate image affects product evaluations: the moderating role of perceived risk
1
(Batra, Rajeev) (Gurhan) (Canli, Zeynep)
Contextual factors surrounding reputation damage with potential implications for reputation repair
1
(Rhee, Mooweon) (Valdez, Michael E.)
Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-n…
1
(Hsieh, Ming H.)
Technology as an enabler of the global branding of retail financial services
1
(Wright, April)
Pengaruh brand image positif partai politik terhadap sikap positif dan intensi memilih
1
(Pangaribuan, Yerri Gohi) (Dr. Bambang Wiharto (Penguji)) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Firmanzah (Pembimbing/Promotor))
Toward a theory of social judgments of organizations: The Case of legitimacy, reputation, and status
1
(Bitektine, Alex)
The Reciprocal effects of brand equity and trivial attributes
1
(Broniarczyk, Susan M.) (Gershoff, Andrew D.)
Analisis Pengaruh Social Media Marketing Terhadap Brand Equity dan Consumer Response Pada Konsume…
1
(Hapsari Setyowardhani, S.E., M.M. (Pembimbing/Promotor)) (Sari, Wenny Indah)
Faktor-Faktor Yang Mempengaruhi Perilaku Pembelian Konsumen Milenial Pria Pada Halal Personal Car…
1
(Sri Daryanti, S.E., M.M. (Pembimbing/Promotor)) (Amelia, Shinta Kintarani)
The Impact of MS Glow Influencers toward Brand Image, Self Concept, and Purchase Intention
1
(Rivai, Cintha Tirangi) (Sri Daryanti S.E., M.M. (Pembimbing/Promotor))
Peran Atribut Affection, Affinity, dan Familism pada Drama terhadap Sikap Konsumen, Niat Perilaku…
1
(Ayuningtyas, Andini) (Dr. T. Ezni Balqiah S.T., M.M. (Pembimbing/Promotor))
The Effect of Sociolla E-Store Image on Consumers’ Repurchase Intention in Indonesia
1
(Triana Rahajeng Hadiprawoto, M.Sc., Ph.D. (Pembimbing/Promotor)) (Dwipurwantoro, Nathania Kalyca)
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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