Found 630 results for your keywords: subject="Loyalty"
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Anteseden ekuitas merek perguruan tinggi: SEM dengan pendekatan two step

1
(Muafi) (Siswanti, Yuni)

Customer loyalty to whom? managing the benefits and risks of salesperson-owned loyalty

1
(Palmatier, Robert W.) (Steenkamp, Jan-Benedict E.M.) (Scheer, Lisa K)

Consumer trust, value, and loyalty in relational exchanges

1
(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)

A Longitudinal analysis of customer satisfaction and share of wallet: investigating the moderatin…

1
(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Hsu, Michael)

An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

1
(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)

Delegation and employee work outcomes: an examination of the cultural context of mediating proces…

1
(Chen, Zhen Xiong) (Aryee, Samuel)

Satisfaction strength and customer loyalty

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(Grewal, Rajdeep) (Chandrashekaran, Murali) (Rotte, Kristin) (Tax, Stephen S.)

Whence consumer loyalty?

1
(Oliver, Richard L.)

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

1
(Yi, Youjae) (Jeon, Hoseong)

Consumer switching costs: a typology, antecedents, and consequences

1
(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)

Investigating industry context effects in consumer-firm relationships: preliminary results from a…

1
(Singh, Jagdip) (Nijssen, Edwin)

Consumer-company identification: a framework for understanding consumers' relationships with comp…

1
(Bhattacharya, C.B.) (Sen, Sankar)

Understanding the effect of customer relationship management efforts on customer retention and cu…

1
(Verhoef, Peter C.)

Decision making and coping of functionally illiterate consumers and some implications for marketi…

1
(Viswanathan, Madhubalan) (Rosa, Jose Antonio) (Harris, James Edwin)

Repeat purchasing of new automobiles by older consumers: empirical evidence and interpretations

1
(Lambert-Pandraud, Raphaelle) (Laurent, Gilles)

How organizational complaint handling drives customer loyalty: an analysis of the mechanistic and…

1
(Homburg, Christian) (Furst, Andreas)

Is 75% of the Sales promotion bump due to brand switching? no, only 33% is

1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)

Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

Using combined-currency princes to lower consumers' perceived cost

1
(Dreze, Xavier) (Nunes, Joseph S.)

Brand as beacons: a new source of loyalty to multiproduct firms

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(Anand, Bharat N.) (Shachar, Ron)
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