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Marketing theory : a student text 2nd ed
2
(Baker, Michael J)
Theory construction in marketing some thoughts on thinking
5
(Zaltman, Gerald)
Marketing theory : Foundations, controversy, strategy, resource-advantage theory
1
(Hunt, Shelby D)
Basic marketing research : integration of social media 4th ed
6
(Malhotra, Naresh K.)
Marketing genius
3
(Fisk, Peter)
Value-based marketing: marketing strategies for corporate growth and shareholder value
4
(Doyle, Peter)
Value - based marketing : Marketing strategies for Corporate Growth and Shareholder Value 2nd ed
3
(Doyle, Peter)
Marketing management and strategy 4th ed
2
(Doyle, Peter) (Stern, Phillip)
Marketing management 13th ed
2
(Kotler, Philip) (Keller, Kevin Lane)
Merketing management 14th ed
6
(Kotler, Philip) (Keller, Kevin Lane)
Marketing research 8th ed
3
(Aaker, David A.) (V. Kumar) (George S. Day)
Marketing research 6th ed
2
(Aaker, David A.) (Kumar, V.)
Brand relevance : making competitors irrelevant
1
(Aaker, David A.)
Menggali potensi wirausaha : feasibility studi-plus & implementation
2
(Harmaizar Z.)
Strategic customer management : integrating relationship marketing and CRM
2
(Payne, Adrian) (Frow, Pennie)
Relationship marketing: strategy and implementation
2
(Adrian Payne) (Helen Peck) (Martin Christopher) (Moira Clark)
Relationship marketing: creating stakeholder value
2
(Christopher, Martin) (Adrian Payne) (David Ballantyne)
Relationship marketing exploring relational strategies in marketing
2
(Egan, John)
Total relationship marketing. 2nd
2
(Gummesson, Evert)
Relationship marketing : Exploring relational strategies in marketing 4th ed
4
(Egan, John)
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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