Found 1004 results for your keywords: subject="Product"
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Modular Architectures in the Marketing Process

3
(Sanchez, Ron)

Evaluasi terhadap Perencanaan Strategi Go-To-Market (GTM) untuk Peluncuran Paket Terbaru Produk Q…

1
(Yan Rahadian (Pembimbing/Promotor)) (Miranti Kartika Dewi (Penguji)) (Indah Melati (Penguji)) (Daffa Raihan Putra)

When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in …

1
(Atuahene) (gima, Kwaku) (Li, Haiyang)

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?

1
(Ziamou, Paschalina) (Ratneshwar, S.)

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

1
(Balachander, Subramanian) (Ghose, Sanjoy)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

1
(Pauwels, Koen) (Silva) (Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Customer Knowledge Development: Antecedents and Impact on New Product Performance

1
(Sharma, Sanjay) (Joshi, Ashwin W.)

the Product innovation process: are managing information flows and cross-functional collaboration…

1
(Wells, Rebecca M. J.)

Market Orientation, Creativity, and New Product Performance in High-Technology Firms

1
(Workman, John P.) (Im, Subin)

When Is a Preannounced New Product Likely to Be Delayed?

1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)

Beyond Adoption: Development and Application of a Use-Diffusion Model

1
(Shih, Chuan) (Fong) (Venkatesh, Alladi)

First in, First out? The Effects of Network Externalities on Pioneer Survival

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

Product Complements and Substitutes in the Real World: The Relevance of "Other Products"

1
(Shocker, Allan D.) (Bayus, Barry L.) (Kim, Namwoon)

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

1
(Kumar, Piyush)

Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations

1
(Lambert) (Pandraud, Raphaelle) (Laurent, Gilles) (Lapersonne, Eric)

Product Development Resources and the Scope of the Firm

1
(Wernerfelt, Birger)

The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?

1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Ellis, Mark E.)

The Concept of Hope and Its Relevance to Product Evaluation and Choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Upgrades and New Purchases

1
(Okada, Erica Mina)
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