Found 2848 results for your keywords: subject="tudies"
Hal. Awal Sebelumnya 136 137 138 139 140 Berikutnya Hal. Akhir

Assessing three sources of misresponse to reversed likert items

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(Swain, Scott D.) (Weathers, Danny) (Niedrich, Ronald W.)

Using item response theory to measure extreme response style in marketing research: a global inve…

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(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.) (Jong, Martijn G. De) (Fox, Jean-Paul)

A Dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units

1
(Inman, J. Jeffrey) (Park, Joonwook) (Sinha, Ashish)

Recommendation systems with purchase data

1
(Bodapati, Anand V.)

Customer channel migration

1
(Mela, Carl F.) (Neslin, Scott A.) (Ansari, Asim)

The Impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth

1
(Hanssens, Dominique M.) (Villanueva, Julian) (Yoo, Shijin)

Value creation following merger and acquisition announcements: the role of strategic emphasis ali…

1
(Swaminathan, Vanitha) (Murshed, Feisal) (Hulland, John)

The Financial value impact of perceptual brand attributes

1
(Mizik, Natalie) (Jacobson, Robert)

Dogs on the street, Pumas on your feet: how cues in the environment influence product evaluation …

1
(Berger, Jonah) (Fitzsimons, Grainne)

Stage-gate controls, learning failure, and adverse effect on novel new products

1
(Iqbal, Zafar) (Sethi, Rajesh)

The Readability of marketing journals: are award-winning articles better written?

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(Sawyer, Alan G.) (Laran, Juliano) (Xu, Jun)

When old Is gold: the role of business longevity in risky situations

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(Desai, Preyas S.) (Kalra, Ajay) (Murthi, B. P. S)

Understanding service retention within and across cohorts using limited information

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(Schweidel, David A.) (Fader, Peter S.) (Bradlow, Eric T.)

Chief marketing officers: a study of their presence in firms' top management teams

1
(Mahajan, Vijay) (Nath, Pravin)

Expanding business-to-business customer relationships: modeling the customer's upgrade decision

1
(Lemon, Katherine N.) (Bolton, Ruth N.) (Verhoet, Peter C.)

Interaction orientation and firm performance

1
(Kumar, V.) (Ramani, Girish)

Marketing initiatives, expected cash flows, and shareholders' wealth

1
(Rao, Ramesh K. S.) (Bharadwaj, Neeraj)

Preventing digital music piracy: the carrot or the stick?

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(Sinha, Rajiv K.) (Mandel, Naomi)

Making friends in hostile environments: political strategy in regulated industries

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(Bergh, Richard G. Vanden) (Holburn, Guy L. F.)

The Effectiveness of strategic political management: a dynamic capabilities framework

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(Oliver, Christine) (Holzinger, Ingo)
Hal. Awal Sebelumnya 136 137 138 139 140 Berikutnya Hal. Akhir