Found 1552 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir

Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic E…

1
(Raghunathan, Rajagopal) (Corfman, Kim)

Between Two Brands: A Goal Fluency Account of Brand Evaluation

1
(Lee, Y. Angela) (Labroo , A. Aparna)

When Will a Brand Scandal Spill Over, and How Should Competitors Respond?

1
(Roehm, L. Michelle) (Tybout, M. Alice)

Leveraging Missing Ratings to Improve Online Recommendation Systems

0
(Wedel, Michel) (Ying, Yuanping) (Feinberg, Fred)

The Effect of Word of Mouth on Sales: Online Book Reviews

1
(Mayzlin, Dina) (Chevalier, A. Judith)

How "Psychological" Should Economic and Marketing Models Be?

1
(Lim, Noah) (Ho, H. Teck) (Camerer, F. Colin)

Things That Go Bump in the Mind: How Behavioral Economics Could Invigorate Marketing

1
(Johnson, J. Eric)

Rebuilding the Boat while Staying Afloat: The Modeling Challenge for Behavioral Economics

1
(Prelec, Drazen)

Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics

1
(Lim, Noah) (Ho, H. Teck) (Camerer, F. Colin)

Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry

1
(Voss, B. Glenn) (Weiss, Montoya) (Mitzi) (Voss, Giraud Zannie)

An Empirical Investigation of Signaling in the Motion Picture Industry

1
(Talukdar, Debabrata) (Basuroy, Suman) (Desai, Kaushik Kalpesh)

Bagging and Boosting Classification Trees to Predict Churn

1
(Lemmens, Aurelie) (Croux, Christophe)

Monetary Incentives and Mood

1
(Meloy, G. Margaret) (Russo, .Edward J,) (Miellr, Gelfand Elizabeth)

Licensing Effect in Consumer Choice

1
(Khan, Uzma) (Dhar, Ravi)

Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge

1
(Eisenstein, M. Eric) (Hutchinson, Wesley J)

A Feature-Based Approach to Assessing Advertisement Similarity

1
(Williams, Patti) (Schweidel, A. David) (Bradlow. T. Eric)

The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advert…

1
(Chakravarti, Amitav) (Xie, Jinhong)

Paying Too Much and Being Happy about It: Existence, Causes, and Consequences of Tariff-Choice Bi…

1
(Lambrecht, Anja) (Skiera, Bernd)

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

1
(Gupta, Sunil) (Kamakura, Wagner) (Lu, Junxiang) (Neslin, A. Scott) (Mason, H. Charlotte)

Customer Acquisition Promotions and Customer Asset Value

1
(Lewis, Michael)
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir