Found 632 results for your keywords: subject="Advertising"
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir

Leveraging missing ratings to improve online recommendation systems

1
(Wedel, Michel) (Ying, Yuanping) (Feinberg, Fred)

The Effect of word of mouth on sales: online book reviews

1
(Chevalier, Judith A.) (Mayzlin, Dina)

The Defensive consumer: advertising deception, defensive processing, and distrust

1
(Darke, Peter R.) (Ritchie, Robin J.B.)

The perennial issue of adaptation or standardization of international marketing communication: or…

1
(Solberg, Carl Arthur)

Return on investment implications for pharmeceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

The Differential interaction of auditory and visual advertising elements with chinese and english

1
(Tavassoli, Nader T.) (Lee, Yih Hwai)

The Idiosyncratic fit heuristic: effort advantage as a determinant of consumer response to loyalt…

1
(Kivetz, Ran) (Simonson, Itamar)

Understanding the impact of synergy in multimedia communications

1
(Naik, Prasad) (Raman, Kalyan)

The Effect of conceptual and perceptual fluency on brand evaluation

1
(Lee, Angela Y) (Labroo, Aparna)

Distinguishing between the meanings of music: when background music affects product perceptions

1
(Zhu, Rui) (Juliet) (Meyers-Levy, Joan)

Direct-to-consumer advertising and drug therapy compliance

1
(Wosinska, Marta)

The Role of selling cost in signaling price image

1
(Shin, Jiwoong)

Encyclopaedia of management for 21st century volume 2: effective advertising management

1
(Singh, Y.P. (ed.))

Contemporary advertising

1
(Bovic) (Arens)

Cases in Advertising and Communications Management

1
(Kopp, Robert J.) (Gaegser, Stephen A.)

Advertising and promotion : an integrated marketing communications perspectives 7th ed

1
(Belch, George E)

Marketing communications management: concepts and theories, cases and practices

1
(Copley, Paul)

Persuasion in advertising

1
(O\' Shaughnessy, John) (Nicholas Jackson O\' Shaughnessy)

Creating corporate reputations, identity, image, and performance

3
(Dowling, Grahame)

Advertising communications & promotion management

2
(Rossiter, John R.)
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