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Found 644 results for your keywords: subject="Advertising"
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir

The Effect of competitive advertising interference on sales for packaged goods

1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

The Effects of provocation in the form of mild erotica on attitude the ad and corporate image

1
(Pope, Nigel K. L1) (Voges, KEvin E.) (Brown, Mark R.)

Comparing the application of integrated marketing communication (IMC) in magazine ads across prod…

1
(Grove, Stephen J.) (Carlson, Les) (Dorsch, Michael)

The State of theory in three premier advertising journals: a research note

1
(Pitt, Leyland F.) (Berthon, Pierre) (Caruana, Albert) (Berthon, Jean) (Paul)

Responses to humorous ads

1
(Zinkhan, George M.) (Zhang, Yong)

The Influence of humor strength and humor-message relatedness on ad memorability

1
(Cline, Thomas W.) (Kellaris, James J.)

Children's recall of television ad elements

1
(Maher, Jill K.) (Hu, Michael Y.) (Kolbe, Richard H.)

The Relative effectiveness of comparative and noncomparative advertising

1
(Chang, Chingching)

Advertising Avoidance: Perbandingan antara SMS iklan location-based dan SMS iklan Unsolicited

1
(Dr. Nurdin Sobari S.E., M.M (Penguji)) (Dr. Ir. T. Ezni Balqiah M.E (Penguji)) (Habeahan, Margaretha Rumondang Parsaulian) (Sri Rahayu Hijrah Hati S.E., MSi (Pembimbing/Promotor))

Pengaruh intensitas exposure, brand equity dan film pada misleading product placement terhadap br…

1
(Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Tengku Ezni Balqiah (Penguji)) (Furi, Westi Noria) (Dr. M. Gunawan Aliff (Penguji))

Creating corporate reputations, identity, image, and performance

3
(Dowling, Grahame)

The Influence of metaphors and product type on brand personality perceptions and attitudes

1
(Ang, Swee Hoon) (Lim, Elison Ai Ching)

A Year in the life of the African-American male in advertising

1
(Bailey, Ainsworth Anthony)

Bagaimana norma sosial memiliki pengaruh terkuat dibandingkan faktor lain pada penerimaan targete…

1
(Harryadin Mahardika (Pembimbing/Promotor)) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Nurdin Sobari S.E., M.M (Penguji)) (Fahmi,Tubagus Arief)

Persuasion in advertising

1
(O\' Shaughnessy, John) (Nicholas Jackson O\' Shaughnessy)

Return on investment implications for pharmeceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

History of marketing: a case study of the first advertisement in Indonesia

1
(Hendarto, Kresno Agus)

The Political participation puzzle and marketing

1
(Shachar, Ron)

Essentials of media planning: a marketing viewpoint

1
(Barban, Arnold N.) (Cristol, Steven) (Kopec, Frank J.)

Kleppner's adverising procedure J. Thomas Russell

1
(Russell, J. Thomas) (Lane, W. Ronald)
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