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The Effect of Customer Perceived Ethicality on Brand Equity: A Study on Millennial and Gen Z Star…
1
(Karto Adiwijaya (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Sisdjiatmo Kusumosuwidho (Penguji)) (Emirega Asanda)
The Role of Green Marketing Mix Elements: An Analysis on the Drivers of Brand Equity in Indonesia
1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Yeshika Alversia (Penguji)) (Alya Putri Maharani)
The Impact of Involvement on a Brand’s Social Media Page and Its Influence on the Purchase Inte…
1
(Yeshika Alversia (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Ira Iriyanty (Penguji)) (Amanda Andriana Vaharani)
Analisis Pengaruh Psychological Empowerment pada Brand Community Commitment dalam Membangun Loyal…
1
(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Fathia Humayro Hamidah)
The Influence of Creative Packaging Design on Customers' Motivation to Process and Purchase Decis…
1
(Elevita Yuliati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Alya Syahrani)
Analisis Pengaruh Social Media Communications, Brand Equity, dan Satisfaction terhadap Behavioral…
1
(Agung Nugroho (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Muhammad Ishmael Raffly Geneva Widhairto)
The Influence of Sports Celebrity Personality of Roger Federer towards Consumer Purchase Intentio…
1
(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Muhammad Bayu Kusuma)
Pengaruh Employer Brand Equity terhadap Turnover Intention: Mediasi Ganda Employee Engagement dan…
1
(Fanny Martdianty (Pembimbing/Promotor)) (Mohammad Mustaqim (Penguji)) (Imbuh Sulistyarini (Penguji)) (Muhammad Hafidz Fadhila)
Unraveling The Influence of Femvertising on Consumer Attitude in Indonesian Market
1
(Yeshika Alversia (Pembimbing/Promotor)) (Anna Amalyah Agus (Penguji)) (Sekar Azzahra Sembada) (Aswin Dewanto Hadisumarto (Penguji))
Analisis Faktor-Faktor yang Mempengaruhi Niat Pembelian Sepatu Daur Ulang: Efek Moderasi Green Br…
1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Nurdin Sobari (Penguji)) (Geo Adhyatma Zenkusuma)
Analisis Faktor yang Mempengaruhi Brand Love dan Implikasinya terhadap Word of Mouth : Studi Kasu…
1
(Liyu Adhi Kasari Sulung (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Daryanti (Penguji)) (Lusita Vebrianti)
Analysis of Instagram Content as Social Media Marketing Strategy to Increase Brand Awareness Effe…
1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Ira Iriyanty (Penguji)) (Raden Nazla Maura Nadhifah)
Analisis Pengaruh Dorongan Emosional (Teori Pleasure, Arousal, Dominance) terhadap Loyalitas dan …
1
(Hapsari Setyowardhani (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Daryanti (Penguji)) (Muhammad Rayhan Alam)
Dampak dari Consumer Values Terhadap Intensi Menyebarkan Video Iklan dan Brand Equity dari Produk…
1
(Elevita Yuliati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Anna Gratia)
Pengaruh Brand Likeability Terhadap Brand Perception Apple Inc.
1
(Rizal Edy Halim (Penguji)) (Akhir Matua Harahap (Penguji)) (Melia Retno Astrini (Pembimbing/Promotor)) (Antonio Russell Winata)
Peran Artificial Intelligence Terhadap Brand Preference Konsumen Untuk Online Food Delivery Appli…
1
(Imam Salehudin (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Ulian Taurin Malik (Penguji)) (Triavirine Adzahra Supriadi)
Analisis Pengaruh Consumer’s Brand Attitude terhadap Purchase Intention pada Merek Milik Influe…
1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Nurdin Sobari (Penguji)) (Diana Lestari)
The Impact of Endorser and Brand Credibility on Purchase Intention Mediated by Attitude towards B…
1
(Agung Nugroho (Penguji)) (Triana Rahajeng Hadiprawoto (Pembimbing/Promotor)) (Salsabila Firyal Fitri) (Sisdjiatmo Kusumosuwidho (Penguji))
Faktor-faktor yang Mempengaruhi Konsumen terhadap Fashion Influencers di Tiktok: Pengaruh Kepada …
1
(Nurdin Sobari (Pembimbing/Promotor)) (Adi Zakaria Afiff (Penguji)) (Dwi Widiastri (Penguji)) (Muhamad Akbar Fadillah)
Analisis Pengaruh Elemen Social Media Marketing Terhadap Kesediaan Membayar Harga Premium Pada Pl…
1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Rambat Lupiyoadi (Penguji)) (Boaz Agra Hosea Hutapea)
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