Found 1182 results for your keywords: subject="Brand"
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir

Analisis Pengaruh Brand Authenticity Terhadap Brand Loyalty Pada Brand Fashion Apparel di Generas…

1
(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Febrina Jemimah T. Aritonang)

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

1
(Hennig) (Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

1
(Krasnikov, Alexander) (Mishra, Saurabh) (Orozco, David)

Valuing Branded Businesses

1
(Mizik, Natalie) (Jacobson, Robert)

Consumer-Based Brand Equity and Firm Risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Brand-Specific Leadership: Turning Employees into Brand Champions

1
(Morhart, Felicitas M.) (Herzog, Walter) (Tomczak, Torsten)

How Brand Community Practices Create Value

1
(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)

The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships

1
(Commuri, Suraj)

Does Customer Demotion Jeopardize Loyalty?

1
(Hennig) (Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

1
(Schmitt, Bernd H.) (Brakus, J. Josko) (Zarantonello, Lia)

The Role of Within-Brand and Cross-Brand Communications in Competitive Growth

1
(Libai, Barak) (Muller, Eitan) (Peres, Renana)

Social Identity and the Service—Profit Chain

1
(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)

Customer Equity Drivers and Future Sales

1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

1
(Sinha, Rajiv K.) (Thompson, Scott A.)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Breaking through Fast-Forwarding: Brand Information and Visual Attention

1
(Brasel, S. Adam) (Gips, James)

Private-Label Use and Store Loyalty

1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan) (Benedict E.M.)

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)

Holistic Package Design and Consumer Brand Impressions

1
(Orth, Ulrich R.) (Malkewitz, Keven)
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir