Pusat Sumber Belajar FEB UI
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Hal. Awal
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Berikutnya
Hal. Akhir
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attent…
1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)
Managing Dynamics in a Customer Portfolio
1
(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)
The Role of Customer Gratitude in Relationship Marketing
1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities o…
1
(Winer, Russell S.) (Inman, J. Jeffrey) (Ferraro, Rosellina)
The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships
1
(Commuri, Suraj)
Does Customer Demotion Jeopardize Loyalty?
1
(Hennig) (Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)
Are Product Returns a Necessary Evil? Antecedents and Consequences
1
(Kumar, V) (Petersen, J. Andrew)
Demarketing, Minorities, and National Attachment
1
(Grinstein, Amir) (Nisan, Udi)
Proactive Postsales Service: When and Why Does It Pay off?
1
(Challagalla, Goutam) (Kohli, Ajay K.) (Venkatesh R.)
Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and…
1
(Lurie, Nicholas H.) (Peng Huang) (Mitra, Sabyasachi)
The Role of Hubs in the Adoption Process
1
(Lehmann, Donald R.) (Goldenberg, Jacob) (Han, Sangman) (Jae Weon Hong)
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
1
(Du, Rex Y.) (Kamakura, Wagner A)
Customer Equity Drivers and Future Sales
1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)
Private-Label Use and Store Loyalty
1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan) (Benedict E.M.)
Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market
1
(Fang, Eric)
Holistic Package Design and Consumer Brand Impressions
1
(Orth, Ulrich R.) (Malkewitz, Keven)
Pengaruh Enterprise Risk Management terhadap Firm Performance pada Perusahaan Sektor Energy, Basi…
1
(Rizky Luxianto (Pembimbing/Promotor)) (Buddi Wibowo (Penguji)) (Asiah Muchtar (Penguji)) (Kevin Jonathan)
The Impact of Consumer Perceived CSR on Brand Loyalty in the Green Cosmetics and Beauty Industry:…
1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Daryanti (Penguji)) (Mochamad Ahmad)
When Old Is Gold: The Role of Business Longevity in Risky Situations
1
(Desai, Preyas S.) (Kalra, Ajay) (Murthi, B. P. S)
Interaction Orientation and Firm Performance
1
(Kumar, V.) (Ramani, Girish)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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