Found 7720 results for your keywords: subject="Market"
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Reference Price Research: Review and Propositions

1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)

Resolving the Capability: Rigidity Paradox in New Product Innovation

1
(Atuahene-gima, Kwaku)

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…

1
(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan-Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)

Marketing's Contributions to Society

3
(Wilkie, William L.) (Moore, Elizabeth S.)

Christine MoormanThe Role of Marketing

3
(Rust, Roland T.) (Moorman, Christine)

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Market…

3
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)

"Foreseeing" Marketing

3
(Deshpande, Rohit)

Marketing in the Network Economy

3
(Kotler, Philip) (Achrol, Ravi S.)

Governance value analysis and marketing strategy

3
(Ghosh, Mrinal) (John, George)

Consumer Behavior and Y2K

3
(Lehmann, Donald R.)

Charting New Directions for Marketing

3
(Day, George S.) (Montgomery, David B.)

Market Functions and Market Evolution

3
(Buzzell, Robert D.)

Sociocognitive Dynamics in a Product Market

3
(Rosa, Jose Antonio) (Porac, Joseph F.) (Runser-Spanjol, Jelena) (Saxon, Michael S.)

Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

3
(John, George) (Dutta, Shantanu) (Weiss, Allen M.)

Modular Architectures in the Marketing Process

3
(Sanchez, Ron)

A Perspective on How Firms Relate to Their Markets

3
(Kinnear, Thomas C.)

Understanding Institutional Designs within Marketing Value Systems

3
(John, George) (Dowling, Grahame R.) (Carson, Stephen J.) (Devinney, Timothy M.)

Demand Engineering Melalui Strategi Artificial Scarcity dan Hype Amplification: Studi Kasus Camp…

1
(Imam Salehudin (Pembimbing/Promotor)) (Akhir Matua Harahap (Penguji)) (Muhammad Budi Prasetyo (Penguji)) (Abraham Andrew Tjahjadi)

Evaluasi terhadap Perencanaan Strategi Go-To-Market (GTM) untuk Peluncuran Paket Terbaru Produk Q…

1
(Yan Rahadian (Pembimbing/Promotor)) (Miranti Kartika Dewi (Penguji)) (Indah Melati (Penguji)) (Daffa Raihan Putra)

Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context

1
(Woodruff, Robert B.) (Flint, Daniel J.) (Gardial, Sarah Fisher)
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