Found 4349 results for your keywords: subject="Marketing"
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir

In Favor of Closer Ties

1
(E. Green Paul) (Johnson, M. Richard)

Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Re…

1
(Green, E. Paul)

What Has Marketing Learned from Richard Johnson?

1
(Huber,Joel)

Three Cheers-Psychological, Theoretical, Empirical for Loss Aversion

1
(Camerer, Colin)

The Boundaries of Lose Aversion

1
(Novemsky Nathan) (Kahneman Daniel)

Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Model…

1
(Bonfrer, Andre) (Chintagunta K. Pradeep) (Bell R. David)

Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity

1
(Stremersch, Stefan) (Dellaert G. C. Benedict)

Heterogeneous Conjoint Choice Designs

1
(Sandor, Zsolt) (Wedel, Michel)

Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?

1
(Tyagi, K. Rajeev)

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

1
(Sun Baohong) (Li Shibo) (Wilcox T. Ronald)

Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?

1
(Tyagi Rajeev K. Rajeev)

Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity

1
(Stremersch Stefan) (Dellaert G. C. Benedict)

Heterogeneous Conjoint Choice Designs

1
(Wedel Michel) (Sándor Zsolt ,)

Brand Counterextensions: The Impact of Brand Extension Success versus Failure

1
(Kumar Piyush)

The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs

1
(Nowlis M. Stephen) (Shiv Baba)

New Empirical Generalizations on the Determinants of Price Elasticity

1
(Pieters G. M. Rik) (Heerde J. Van Harald) (Bijmolt H. A. Tammo)

When Do Losses Loom Larger than Gains?

1
(Ariely Dan) (HuberJoel) (Wertenbroch Klaus)

The Boundaries of Loss Aversion

1
(Novemsky Nathan) (Kahneman Daniel)

Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges

1
(Agustin Clara) (Singh Jagdip)

Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Market…

1
(Boas Miguel Villas J.) (Zhao Ying)
Hal. Awal Sebelumnya 11 12 13 14 15 Berikutnya Hal. Akhir