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Resolving the Capability: Rigidity Paradox in New Product Innovation
1
(Atuahene-gima, Kwaku)
Does Distance Still Matter? Geographic Proximity and New Product Development
1
(Rindfleisch, Aric) (Ganesan, Shankar) (Malter, Alan J.)
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…
1
(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan-Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)
Tinjauan terhadap Masalah Pemerataan Distribusi Pendapatan Atas Dasar Model Pasaran dengan Persai…
1
(Muljana, Bernardus Sugiarto)
Modular Architectures in the Marketing Process
3
(Sanchez, Ron)
Technophobe vs. techno-enthusiast: does the internet help or hinder the balance between work and …
1
(Coget, Jean-Francois)
Evaluasi terhadap Perencanaan Strategi Go-To-Market (GTM) untuk Peluncuran Paket Terbaru Produk Q…
1
(Yan Rahadian (Pembimbing/Promotor)) (Miranti Kartika Dewi (Penguji)) (Indah Melati (Penguji)) (Daffa Raihan Putra)
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?
1
(Dickson, Peter R.) (Rust, Roland T.) (Moorman, Christine)
When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in …
1
(Atuahene-gima, Kwaku) (Li, Haiyang)
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
1
(Mentzer, John T.) (Matsuno, Ken)
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)
Pengaruh Energy Shocks dan Struktur Keuangan di Suatu Negara terhadap Performa Perbankan di Negar…
1
(Buddi Wibowo (Pembimbing/Promotor)) (Viverita (Penguji)) (Shalahuddin Haikal (Penguji)) (Ihsan Aqil Budiman)
the Benefits of persisting with paradigms in organizational research
1
(Jane Qiu) (Donaldson, Lex) (Ben Nanfeng Luo)
An Exploratory Study of the Introduction of Online Reverse Auctions
1
(Jap, Sandy D.)
Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?
1
(Ziamou, Paschalina) (Ratneshwar, S.)
Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…
1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Re…
1
(Morgan, Neil A.) (Vorhies, Douglas W.)
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
1
(Balachander, Subramanian) (Ghose, Sanjoy)
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)
Measuring Marketing Productivity: Current Knowledge and Future Directions
1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)
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