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Direct-to-consumer advertising and drug therapy compliance
1
(Wosinska, Marta)
The Role of selling cost in signaling price image
1
(Shin, Jiwoong)
Encyclopaedia of management for 21st century volume 2: effective advertising management
1
(Singh, Y.P. (ed.))
Contemporary advertising
1
(Bovic) (Arens)
Cases in Advertising and Communications Management
1
(Kopp, Robert J.) (Gaegser, Stephen A.)
Advertising and promotion : an integrated marketing communications perspectives 7th ed
1
(Belch, George E)
Marketing communications management: concepts and theories, cases and practices
1
(Copley, Paul)
Persuasion in advertising
1
(O\' Shaughnessy, John) (Nicholas Jackson O\' Shaughnessy)
Creating corporate reputations, identity, image, and performance
3
(Dowling, Grahame)
Advertising communications & promotion management
2
(Rossiter, John R.)
Kleppner's adverising procedure J. Thomas Russell
1
(Russell, J. Thomas) (Lane, W. Ronald)
Positioning : the battle for your mind Al Ries
2
(Ries, Al) (Trouth, Jack)
How Asia advertises: the most successful campaigns in Asia-Pacific and the marketing strategies b…
1
(Aitchison, Jim)
SURE-fire direct response marketing: generating business-to-business sales leads for bottom-line …
1
(Kern, Russel M.)
Essentials of media planning: a marketing viewpoint
1
(Barban, Arnold N.) (Cristol, Steven) (Kopec, Frank J.)
The e-commerce arsenal: 12 technologies you need to prevail in the digital arena
1
(Gutzman, Alexis D.)
Building brand-width : closing the Sale on Line
1
(Zyman, Sergio) (Miller, Scott)
The anatomy of buzz: how to create word-of-mouth marketing
1
(Rosen, Emanuel)
Contemporary advertising
1
(Arens, William F.)
Pengaruh pembingkaian pesan, tingkat abstraksi norma dan orientasi nilai ekologis terhadap sikap …
1
(Ekasari, Ayu) (Dr. Bambang Wiharto (CoPromotor)) (Dr. M Gunawan Alif (Penguji)) (Dr. Rizal E. Halim (Penguji)) (Dr. Nurdin Sobari S.E., M.M (Penguji)) (Dr. Adi Zakaria Afiff MBA (Pembimbing/Promotor)) (Dr. Ir. T. Ezni Balqiah M.E (Penguji)) (Gita Gayatri Ph.D. (CoPromotor)) (Harryadin Mahardika (Penguji))
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Cases Harvard
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Studi Kasus FEB UI
Tesis
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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