Found 1182 results for your keywords: subject="Brand"
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Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

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(Schmitt, Bernd H.) (Brakus, J. Josko) (Zarantonello, Lia)

The Role of Within-Brand and Cross-Brand Communications in Competitive Growth

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(Libai, Barak) (Muller, Eitan) (Peres, Renana)

Social Identity and the Service—Profit Chain

1
(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)

Customer Equity Drivers and Future Sales

1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

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(Sinha, Rajiv K.) (Thompson, Scott A.)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

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(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Breaking through Fast-Forwarding: Brand Information and Visual Attention

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(Brasel, S. Adam) (Gips, James)

Private-Label Use and Store Loyalty

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(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan) (Benedict E.M.)

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

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(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)

Holistic Package Design and Consumer Brand Impressions

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(Orth, Ulrich R.) (Malkewitz, Keven)

Delight by Design: The Role of Hedonic versus Utilitarian Benefits

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(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

The Impact of Consumer Perceived CSR on Brand Loyalty in the Green Cosmetics and Beauty Industry:…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Daryanti (Penguji)) (Mochamad Ahmad)

Customer Equity: An Integral Part of Financial Reporting

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(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)

Monitoring the Dynamics of Brand Equity Using Store-Level Data

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(Balachander, Subramanian) (Kalwani, Manohar U.) (Sriram, S.)

Pengaruh Country of Origin dan Sosial Media Influencer TerhadapPurchase Intention (Studi Pada Ken…

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(Karto Adiwijaya (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Pradana, Dega Ferian)

Using Childhood Memories to Gain Insight into Brand Meaning

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(Zinkhan, George M.) (Braun) (LaTour, Kathryn A.) (LaTour, Michael S.)

Analisis Pengaruh Social Media Marketing Activities terhadap Perceived Value, Online Brand Engage…

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(Karto Adiwijaya (Pembimbing/Promotor)) (Riffely Dewi Astuti (Penguji)) (Adrian Achyar (Penguji)) (Angela Sunjaya)

Analisis Pengaruh Mass Prestige, Branding, dan Manajemen Penjualan Terhadap Brand Evangelism dala…

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(Sri Daryanti (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Alysa Fernanda Sirait)

Pengaruh Self-Expansion Terhadap Compulsive Buying dengan Peran Mediasi Brand Love, Brand Loyalty…

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(Elevita Yuliati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Arga Hananto (Penguji)) (Mohammad Reksa Pandiah)

Pengaruh Korean Celebrity sebagai Brand Ambassador dan Brand F&B terhadap Purchase Intention deng…

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(Ignatius Heruwasto (Pembimbing/Promotor)) (T. Ezni Balqiah (Penguji)) (Arnold Japutra (Penguji)) (Karyn C Natalia S)
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