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The Prominence effect in Shanghai apartment prices
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(Zhang, Yan) (Hsee, Christopher K.) (Dube, Jean-Piere)
Customer participation and the trade-off between new product innovativeness and speed to market
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(Fang, Eric)
Should you invest in the long tail?
1
(Elberse, Anita)
Identity congruency effects on donations
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(Reed, Americus) (Shang, Jen) (Croson)
How far can a brand stretch? understanding the role of seIf-construal
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(Ahluwalia, Rohini)
Managing consumer uncertainty in the adoption of new products: temporal distance and mental simul…
1
(Castano, Raquel) (Sujan, Mita) (Kacker, Manish) (Sujan, Harish)
As Time goes by: do cold feet follow warm intentions for really new versus incrementally new prod…
1
(Lynch, John G.) (Alexander, David L.) (Wang, Qing)
Holistic package design and consumer brand impressions
1
(Orth, Ulrich R.) (Malkewitz, Keven)
Consumers' use of debit cards: patterns, preferences, and price response
1
(Borzekowski, Ron) (Kiser, Elizabeth K.)
A Dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units
1
(Inman, J. Jeffrey) (Park, Joonwook) (Sinha, Ashish)
Recommendation systems with purchase data
1
(Bodapati, Anand V.)
When old Is gold: the role of business longevity in risky situations
1
(Desai, Preyas S.) (Kalra, Ajay) (Murthi, B. P. S)
Interaction orientation and firm performance
1
(Kumar, V.) (Ramani, Girish)
Behavioral obstacles in the annuity market
1
(Hu, Wei-Yin) (Scott, Jason S.)
Form versus function: how the intensities of specific emotions evoked in functional versus hedoni…
1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)
Shopper response to bundle promotions for packaged goods
1
(Foubert, Bram) (Gijsbrechts, Els)
Measuring consumer and competitive impact with elasticity decompositions
1
(Steenburgh, Thomas J.)
Estimating disaggregate models using aggregate data through augmentation of individual choice
1
(Chen, Yuxin) (Yang, Sha)
A Discrete-continuous model for multicategory purchase behavior of household
1
(Chintagunta, Pradeep K.) (Song, Inseong)
Optimal customer relationship management using Bayesian decision theory: an application for custo…
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(Kumar, V.) (Venkatesan, Rajkumar) (Bohling, Timothy)
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Artikel Jurnal
B. Penunjang
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Skripsi
Tesis
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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