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Customer equity: an integral part of financial reporting
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(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)
Brand portfolio promotions
1
(Aribarg, Anocha) (Arora, Neeraj)
How far can a brand stretch? understanding the role of seIf-construal
1
(Ahluwalia, Rohini)
The Impact of brand equity and innovation on the long-term effectiveness of promotions
1
(Pauwels, Koen) (Slotegraaf, Rebecca J.)
Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects
1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)
Environmental risk management and the cost of capital
1
(Sharfman, Mark P.) (Fernando, Chitru S.)
Equity returns at the turn of the month
1
(McConnell, John J.) (Xu, Wei)
Where Is the value premium?
1
(Phalippou, Ludovic)
Affect in a behavioral asset-pricing model
1
(Statman, Meir) (Fisher, Kenneth L.) (Anginer, Deniz)
She'-e-os: gender effects and investor reactions to the announcements of top executive appointments
1
(Lee, Peggy M.) (James, Erika Hayes)
A Dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units
1
(Inman, J. Jeffrey) (Park, Joonwook) (Sinha, Ashish)
The Financial value impact of perceptual brand attributes
1
(Mizik, Natalie) (Jacobson, Robert)
Long-short extensions: how much is enough?
1
(Clarke, Roger) (de Silva, Harindra) (Sapra, Steven) (Thorley, Steven)
Brand synergy effects in multiple brand extensions
1
(Wyer, Robert S.) (Shine, Byung Chul) (Park, Jongwon)
Brand-level effects of stockkeeping unit reductions
1
(Zhang, Jie) (Krishna, Aradhna)
Analisis pengaruh country of origin terhadap persepsi kualitas konsumen pada produk otomotif roda…
1
(Hakim, Buyung Lukmanul) (Afiff, Adi Zakaria)
If Private equity sized up your business
1
(Pozen, Robert C.)
Proposisi kebijakan kompensasi opsi saham: perspektif teori Equity
1
(Mahadwartha, Putu Anom) (Ismiyanti, Fitri)
Berburu manajer investasi yang menghasilkan alfa positif: evaluasi Monthly return reksadana saham…
1
(Untung, Rahman)
Anteseden ekuitas merek perguruan tinggi: SEM dengan pendekatan two step
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(Muafi) (Siswanti, Yuni)
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PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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