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Winning the race for talent in emerging markets
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(Hill, Linda A.) (Conger, Jay A.) (Ready, Douglas A.)
Why Are we losing all our good people?
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(Lawler, Edward E.)
Analisis hubungan antara service quality, customer satisfaction, dan switching cost terhadap cust…
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(Halim, Rizal Edy) (Herawati, Wenny)
History of marketing: a case study of the first advertisement in Indonesia
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(Hendarto, Kresno Agus)
Peran kepercayaan pada merek dan kepuasan dalam menjelaskan loyalitas pada merek (studi empirik p…
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(Setyawan, Anton A.)
Analisis experiental marketing, emotional branding, and brand trust terhadap loyalitas merek Mentari
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(Hamzah, Amir)
Anteseden ekuitas merek perguruan tinggi: SEM dengan pendekatan two step
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(Muafi) (Siswanti, Yuni)
Customer loyalty to whom? managing the benefits and risks of salesperson-owned loyalty
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(Palmatier, Robert W.) (Steenkamp, Jan-Benedict E.M.) (Scheer, Lisa K)
An Extended paradigm for measurement analysis of marketing constructs applicable to panel data
1
(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)
Delegation and employee work outcomes: an examination of the cultural context of mediating proces…
1
(Chen, Zhen Xiong) (Aryee, Samuel)
Satisfaction strength and customer loyalty
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(Grewal, Rajdeep) (Chandrashekaran, Murali) (Rotte, Kristin) (Tax, Stephen S.)
Effects of loyalty programs on value perception, program loyalty, and brand loyalty
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(Yi, Youjae) (Jeon, Hoseong)
Consumer switching costs: a typology, antecedents, and consequences
1
(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)
Investigating industry context effects in consumer-firm relationships: preliminary results from a…
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(Singh, Jagdip) (Nijssen, Edwin)
Is 75% of the Sales promotion bump due to brand switching? no, only 33% is
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(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)
Measuring the impact of promotions on brand switching when consumers are forward looking
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(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)
Using combined-currency princes to lower consumers' perceived cost
1
(Dreze, Xavier) (Nunes, Joseph S.)
Brand as beacons: a new source of loyalty to multiproduct firms
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(Anand, Bharat N.) (Shachar, Ron)
Curvilinear effects of consumer loyalty determinants in relational exchanges
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(Agustin, Clara) (Singh, Jagdip)
Decomposing the promotional revenue bump for loyalty program members versus nonmember
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(Heerde, Harald J. Van) (Bijmolt, Tammo H.A.)
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PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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