Pusat Sumber Belajar FEB UI
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Hal. Akhir
Resolving the Capability: Rigidity Paradox in New Product Innovation
1
(Atuahene-gima, Kwaku)
Does Distance Still Matter? Geographic Proximity and New Product Development
1
(Rindfleisch, Aric) (Ganesan, Shankar) (Malter, Alan J.)
Tinjauan terhadap Masalah Pemerataan Distribusi Pendapatan Atas Dasar Model Pasaran dengan Persai…
1
(Muljana, Bernardus Sugiarto)
Modular Architectures in the Marketing Process
3
(Sanchez, Ron)
Technophobe vs. techno-enthusiast: does the internet help or hinder the balance between work and …
1
(Coget, Jean-Francois)
Evaluasi terhadap Perencanaan Strategi Go-To-Market (GTM) untuk Peluncuran Paket Terbaru Produk Q…
1
(Yan Rahadian (Pembimbing/Promotor)) (Miranti Kartika Dewi (Penguji)) (Indah Melati (Penguji)) (Daffa Raihan Putra)
When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in …
1
(Atuahene-gima, Kwaku) (Li, Haiyang)
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)
Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?
1
(Ziamou, Paschalina) (Ratneshwar, S.)
Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…
1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
1
(Balachander, Subramanian) (Ghose, Sanjoy)
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)
Measuring Marketing Productivity: Current Knowledge and Future Directions
1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)
Can goal setting and performance feedback enhance organizational citizenship behavior?
1
(Soriano, Domingo Ribeiro)
Customer Knowledge Development: Antecedents and Impact on New Product Performance
1
(Sharma, Sanjay) (Joshi, Ashwin W.)
the Product innovation process: are managing information flows and cross-functional collaboration…
1
(Wells, Rebecca M. J.)
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
1
(Workman, John P.) (Im, Subin)
When Is a Preannounced New Product Likely to Be Delayed?
1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)
Beyond Adoption: Development and Application of a Use-Diffusion Model
1
(Shih, Chuan-Fong) (Venkatesh, Alladi)
First in, First out? The Effects of Network Externalities on Pioneer Survival
1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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