Found 2814 results for your keywords: subject="tudies"
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Brand synergy effects in multiple brand extensions

1
(Wyer, Robert S.) (Shine, Byung Chul) (Park, Jongwon)

Shopper response to bundle promotions for packaged goods

1
(Foubert, Bram) (Gijsbrechts, Els)

Measuring consumer and competitive impact with elasticity decompositions

1
(Steenburgh, Thomas J.)

An Econometric model of location and pricing in the gasoline market

1
(Seetharaman, P.B.) (Chan, Tat Y.) (Padmanabhan, V.)

Estimating disaggregate models using aggregate data through augmentation of individual choice

1
(Chen, Yuxin) (Yang, Sha)

A Discrete-continuous model for multicategory purchase behavior of household

1
(Chintagunta, Pradeep K.) (Song, Inseong)

Optimal marketing strategies for a customer data intermedia

1
(Sudhir, K.) (Pancras, Joseph)

Optimal customer relationship management using Bayesian decision theory: an application for custo…

1
(Kumar, V.) (Venkatesan, Rajkumar) (Bohling, Timothy)

Brand-level effects of stockkeeping unit reductions

1
(Zhang, Jie) (Krishna, Aradhna)

A Model of consumer learning for service quality and usage

1
(Gupta, Sunil) (Ansari, Asim) (Iyengar, Raghuram)

Making judgment calls: the ultimate act of leadership

1
(Bennis, Warren G.) (Tichy, Noel M.)

Mad about plaid

1
(Kirby, Julia)

The Performance implications of designing multiple channels to fit with strategy and environment

1
(Eyuboglu, Nermin) (Kabadayi, Sertan) (Thomas, Gloria P.)

A Comparative longitudinal analysis of theoretical perspectives of interorganizational relationsh…

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

Strategic change implementation and performance loss in the front lines

1
(Singh, Jagdip) (Ye, Jun) (Marinova, Detelina)

Optimal design of consumer contests

1
(Whinston, Andrew B.) (Geng, Xianjun) (Liu, De)

Friendship versus business in marketing relationship

1
(Grayson, Kent)

The Power of stars: do star actors drive the success of movies?

1
(Elberse, Anita)

Managing the future: CEO attention and innovation outcomes

1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Yadav, Manjit S.)

The Last picture show? timing and order of movie distribution channels

1
(Sattler, Henrik) (Hennig-Thurau, Thorsten) (Henning, Victor) (Eggers, Felix) (Houston, Mark B.)
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