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Found 644 results for your keywords: subject="Advertising"
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Pengaruh tipe iklan terhadap sikap konsumen: Suatu analisis dari Perspektif kesamaan citra

1
(Masruri, Rishanty) (Sumiyarto, MBA. (Pembimbing/Promotor))

Encyclopaedia of management for 21st century volume 2: effective advertising management

1
(Singh, Y.P. (ed.))

The Role of national culture in advertising's sensitivity to business cycles: an investigation ac…

1
(Dekimpe, Marnik G.) (Steenkamp, Jan) (Benedict E.M.) (Deleersnyder, Barbara) (Leeflang, Peter S.H.)

Contemporary advertising

1
(Bovic) (Arens)

The Role of selling cost in signaling price image

1
(Shin, Jiwoong)

The Defensive consumer: advertising deception, defensive processing, and distrust

1
(Darke, Peter R.) (Ritchie, Robin J.B.)

Direct-to-consumer advertising and drug therapy compliance

1
(Wosinska, Marta)

Distinguishing between the meanings of music: when background music affects product perceptions

1
(Zhu, Rui) (Juliet) (Meyers) (Levy, Joan)

Marketing communications management: concepts and theories, cases and practices

1
(Copley, Paul)

SURE-fire direct response marketing: generating business-to-business sales leads for bottom-line …

1
(Kern, Russel M.)

Advertising and promotion : an integrated marketing communications perspectives 7th ed

1
(Belch, George E)

How Asia advertises: the most successful campaigns in Asia-Pacific and the marketing strategies b…

1
(Aitchison, Jim)

The Effect of word of mouth on sales: online book reviews

1
(Chevalier, Judith A.) (Mayzlin, Dina)

Leveraging missing ratings to improve online recommendation systems

1
(Wedel, Michel) (Ying, Yuanping) (Feinberg, Fred)

Auctioning keywords in online search

1
(Whinston, Andrew B.) (Liu, De) (Chen, Jianqing)

Choice goal attainment and decision and consumption satisfaction

1
(Lehmann, Donald R.) (Herrmann, Andreas) (Heitmann, Mark)

Social context and advertising memory

1
(Tavassoli, Nader T.) (Puntoni, Stefano)

Contemporary advertising

1
(Arens, William F.)

Advertising communications & promotion management

2
(Rossiter, John R.)

Sikap konsumen terhadap iklan online travel agent pada aplikasi smartphone

1
(Kusumarini, Endah) (Dr. Ignatius Heruwasto (Pembimbing/Promotor)) (Daniel Tumpal Aruan (Penguji)) (Dr. Adi Zakaria Afiff MBA (Penguji))
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