Found 1182 results for your keywords: subject="Brand"
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Delight by Design: The Role of Hedonic versus Utilitarian Benefits

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(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

The Impact of Consumer Perceived CSR on Brand Loyalty in the Green Cosmetics and Beauty Industry:…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Daryanti (Penguji)) (Mochamad Ahmad)

Customer Equity: An Integral Part of Financial Reporting

1
(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)

Monitoring the Dynamics of Brand Equity Using Store-Level Data

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(Balachander, Subramanian) (Kalwani, Manohar U.) (Sriram, S.)

Pengaruh Country of Origin dan Sosial Media Influencer TerhadapPurchase Intention (Studi Pada Ken…

1
(Karto Adiwijaya (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Pradana, Dega Ferian)

Using Childhood Memories to Gain Insight into Brand Meaning

1
(Zinkhan, George M.) (Braun) (LaTour, Kathryn A.) (LaTour, Michael S.)

Analisis Pengaruh Social Media Marketing Activities terhadap Perceived Value, Online Brand Engage…

1
(Karto Adiwijaya (Pembimbing/Promotor)) (Riffely Dewi Astuti (Penguji)) (Adrian Achyar (Penguji)) (Angela Sunjaya)

Analisis Pengaruh Mass Prestige, Branding, dan Manajemen Penjualan Terhadap Brand Evangelism dala…

1
(Sri Daryanti (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Alysa Fernanda Sirait)

Pengaruh Self-Expansion Terhadap Compulsive Buying dengan Peran Mediasi Brand Love, Brand Loyalty…

1
(Elevita Yuliati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Arga Hananto (Penguji)) (Mohammad Reksa Pandiah)

Pengaruh Korean Celebrity sebagai Brand Ambassador dan Brand F&B terhadap Purchase Intention deng…

1
(Ignatius Heruwasto (Pembimbing/Promotor)) (T. Ezni Balqiah (Penguji)) (Arnold Japutra (Penguji)) (Karyn C Natalia S)

The Social Influence of Brand Community: Evidence from European Car Clubs

1
(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale …

1
(Urban, Glen L.) (Bart, Yakov) (Shankar, Venkatesh) (Sultan, Fareena)

The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communicat…

1
(Garretson, Judith A.) (Burton, Scot)

the Apple store effect: does organizational identification trickle down to customers?

1
(Coget, Jean) (Francois)

Demand Engineering Melalui Strategi Artificial Scarcity dan Hype Amplification: Studi Kasus Camp…

1
(Imam Salehudin (Pembimbing/Promotor)) (Akhir Matua Harahap (Penguji)) (Muhammad Budi Prasetyo (Penguji)) (Abraham Andrew Tjahjadi)

Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performan…

1
(Noble, Charles H.) (Sinha, Rajiv K.) (Kumar, Ajith)

Passing the Torch: Intergenerational Influences as a Source of Brand Equity

1
(Wilkie, William L.) (Moore, Elizabeth S.) (Lutz, Richard J.)

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Revenue Premium as an Outcome Measure of Brand Equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

1
(Balachander, Subramanian) (Ghose, Sanjoy)
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