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Antara Etika dan Estetika: Analisis Pengaruh Green Thinking, Green Altruism, dan Religiositas ter…
1
(Mohamad Soleh Nurzaman (Pembimbing/Promotor)) (Risna Triandhari (Penguji)) (Elvira Herdiani) (Tika Arundina Aswin (Penguji))
Understanding the post-recession consumer
1
(Flatters, Paul) (Willmott, Michael)
As Time goes by: do cold feet follow warm intentions for really new versus incrementally new prod…
1
(Lynch, John G.) (Alexander, David L.) (Wang, Qing)
Managing consumer uncertainty in the adoption of new products: temporal distance and mental simul…
1
(Castano, Raquel) (Sujan, Mita) (Kacker, Manish) (Sujan, Harish)
How far can a brand stretch? understanding the role of seIf-construal
1
(Ahluwalia, Rohini)
Identity congruency effects on donations
1
(Reed, Americus) (Shang, Jen) (Croson)
Form versus function: how the intensities of specific emotions evoked in functional versus hedoni…
1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)
Getting into your customer's head 8 secret roles of selling your competitors don't know
1
(Davis, Kevin)
Should you invest in the long tail?
1
(Elberse, Anita)
Consumer behavior: buying, having, and being
1
(Solomon, Michael R.)
Marketing metaphoria : what deep metaphors reveal about the minds of consumers
3
(Zaltman, Gerald)
Mengintegrasikan pengaruh faktor persepsi konsumen dalam memprediksi pembelian merek pribadi (Pri…
1
(Nurmukti, Indrajid) (Dr. Bambang Wiharto (Penguji)) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Rizal Edi Halim (Pembimbing/Promotor))
Analisis terhadap faktor-faktor yang mempengaruhi intention to electricity saving behavior di dal…
1
(Dr. Ignatius Heruwasto (Pembimbing/Promotor)) (Aprianda, Budi) (Dr. Tengku Ezni Balqiah (Penguji)) (Athor Subroto., Ph.D. (Penguji))
Do We Really Need a Reason to Indulge?
1
(Schwarz, Norbert) (Jing Xu)
The Influence of self-view on context effects: how display fixtures can affect product evaluations
1
(Meyers) (Levy, Joan) (Rui Zhu)
The Role of imagination-focused visualization on new product evaluation
1
(Hoeffler, Steve) (Dahl, Darren W.) (Min Zhao)
The Influence of consumers' lay theories on approach/avoidance motivation
1
(Jain, Shailendra Pratap) (Mathur, Pragya) (Maheswaran, Durairaj)
Emotional accounting: how feelings about money influence consumer choice
1
(Levav, Jonathan) (McGraw, A. Peter)
The Ease-of-computation effect: the interplay of metacognitive experiences and naive theories in …
1
(Thomas, Manoj) (Morwitz, Vicky G.)
The Importance of a general measure of brand engagement on market behavior: development and valid…
1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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