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A Dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units
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(Inman, J. Jeffrey) (Park, Joonwook) (Sinha, Ashish)
The Financial value impact of perceptual brand attributes
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(Mizik, Natalie) (Jacobson, Robert)
Long-short extensions: how much is enough?
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(Clarke, Roger) (de Silva, Harindra) (Sapra, Steven) (Thorley, Steven)
Brand synergy effects in multiple brand extensions
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(Wyer, Robert S.) (Shine, Byung Chul) (Park, Jongwon)
Brand-level effects of stockkeeping unit reductions
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(Zhang, Jie) (Krishna, Aradhna)
Analisis pengaruh country of origin terhadap persepsi kualitas konsumen pada produk otomotif roda…
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(Hakim, Buyung Lukmanul) (Afiff, Adi Zakaria)
If Private equity sized up your business
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(Pozen, Robert C.)
Proposisi kebijakan kompensasi opsi saham: perspektif teori Equity
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(Mahadwartha, Putu Anom) (Ismiyanti, Fitri)
Berburu manajer investasi yang menghasilkan alfa positif: evaluasi Monthly return reksadana saham…
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(Untung, Rahman)
Anteseden ekuitas merek perguruan tinggi: SEM dengan pendekatan two step
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(Muafi) (Siswanti, Yuni)
Smart institutions, foolish choices: the limited partner performance puzzle
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(Schoar, Antoinette) (Lerner, Josh) (Wongsunwai, Wan)
Fund manager use of public information: new evidence on managerial skills
1
(Kacperczyk, Marcin) (Seru, Amit)
Brand concept maps: a methodology for identifying brand association networks
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(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)
Introduction to the marketing science institute special section on academic and practitioner coll…
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(McAlister, Leigh)
A Hierarchical bayes error correction model to explain dynamic effects of price changes
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(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)
The Initial public offerings of listed firms
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(Derrien, Francois) (Kecskes, Ambrus)
Why is long-horizon equity less risky? a duration-based explanation of the value premium
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(Lettau, Martin) (Wachter, Jessica A.)
Why do firms issue equity?
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(Dittmar, Amy) (Thakor, Anjan)
International brand-name standardization/adaptation: antecedents and consequences
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(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)
Consumer perceptions of product variants positioned on atypical attributes
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(Ratneshwar, S.) (Desai, Kalpesh Kaushik)
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