Found 1523 results for your keywords: subject="Strategy"
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Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture…

1
(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)

Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanati…

1
(Sprott, David E.) (Spangenberg, Eric R.) (Grohmann, Bianca) (Smith, Ronn J.)

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Re…

1
(Morgan, Neil A.) (Vorhies, Douglas W.)

Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts …

1
(Mizik, Natalie) (Jacobson, Robert)

How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

Antecedents and Outcomes of Marketing Strategy Comprehensiveness

1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Relationship Governance in a Supply Chain Network

1
(Heide, Jan B.) (Wathne, Kenneth H.)

Beyond Adoption: Development and Application of a Use-Diffusion Model

1
(Shih, Chuan-Fong) (Venkatesh, Alladi)

First in, First out? The Effects of Network Externalities on Pioneer Survival

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effect…

1
(Payan, Janice M.) (McFarland, Richard G.)

The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, an…

1
(Olson, Eric M.) (Slater, Stanley F.) (Hult, G. Tomas M.)

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Concept of Hope and Its Relevance to Product Evaluation and Choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

a Note on the value of patents as indicators of innovation: implications for management research

1
(Gittelman, Michelle)

Curating 1000 flowers as they bloom: Leveraging pluralistic initiatives to diffuse social innovat…

1
(Leibel, Esther)

The effects of financial reporting costs on the use of employee stock options

1
(Matsunaga, Steven R.)

Measuring the impact of product mix heterogeneity on manufacturing overhead cost

1
(Anderson, Shannon W.)

Information ratios and batting averages

1
(Constable, Neil) (Armitage, Jeremy)
Hal. Awal Sebelumnya 16 17 18 19 20 Berikutnya Hal. Akhir