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Found 3690 results for your keywords: subject="analysis"
Hal. Awal Sebelumnya 16 17 18 19 20 Berikutnya Hal. Akhir

Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alt…

1
(Ganesan, Shankar) (Liu, Yong) (Chen, Yubo)

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Id…

1
(Bhattacharya, C.B.) (Luo, Xueming)

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

1
(Hennig) (Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Valuing Branded Businesses

1
(Mizik, Natalie) (Jacobson, Robert)

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

1
(Kumar, V.) (Shah, Denish)

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Percep…

1
(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…

1
(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)

Consumer-Based Brand Equity and Firm Risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Cust…

1
(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attent…

1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Managing Dynamics in a Customer Portfolio

1
(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)

The Role of Customer Gratitude in Relationship Marketing

1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)

The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships

1
(Commuri, Suraj)

Does Customer Demotion Jeopardize Loyalty?

1
(Hennig) (Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)

It's the connections: the network perspective in interorganizational research

1
(Zaheer, Akbar) (Gözübüyük, Remzi) (Milanov, Hana)

Distribution Network Redesign for Marketing Competitiveness

1
(Tadikamalla, Pandu) (Mittal, Vikas) (Shang, Jennifer) (Yildirim, Tuba Pinar) (Brown, Lawrence H.)

The Effect of Superstar Software on Hardware Sales in System Markets

1
(Stremersch, Stefan) (Binken, Jeroen L. G.)

Understanding the Marketing Department's Influence within the Firm

1
(Verhoef, Peter C.) (Leeflang, Peter S.H.)

Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings

1
(Troy, Lisa C.) (Hirunyawipada, Tanawat)
Hal. Awal Sebelumnya 16 17 18 19 20 Berikutnya Hal. Akhir
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