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The Differential effects of celebrity and expert endorsements on consumer risk perceptions
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(Biswas, Dipayan) (Biswas, Abhijit) (Das, Neel)
The Power of effective response and cognitive structure in product-trial attitude formation
1
(Kim, Jooyoung) (Morris, Jon D.)
The Influence of humor strength and humor-message relatedness on ad memorability
1
(Cline, Thomas W.) (Kellaris, James J.)
Why Do Firms Evade Taxes? The Role of Information Sharing and Financial Sector Outreach
1
(Beck, Thorsten.) (Lin, Chen. Ma, Yue.)
Corporate Innovations and Mergers and Acquisitions
1
(Bena, Jen.) (Li, Kali.)
Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression
1
(Spiller, Stephen A.) (Fitzsimons, Gavan J. Lynch JR, John G. McClelland, Gary H.)
Price and Advertising Effectiveness over the Business Cycle.
1
(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Gijsenberg, Maarten J.)
Creating truth-Telling Incentives with the Bayesian Truth Serum
1
(Weaver, Ray) (Prelec, Drazen.)
Estimating Causal Installed-Base effects:A Bias-Correction Approach
1
(Narayanan, Sridhar) (Nair, Harikesh S.)
Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral E…
1
(Plassmann, Hilke.) (Weber, Bernd.)
Engaging Costumer in Coproduction Processes : How Value-Enhancing And Intensity-Reducing Communic…
1
(Wieseke, Jan) (Gunturkun, Pascal) (Schons, Laura Marie) (Haumann, Till)
Looking for someone to Blame: Delegation, Cognitive Dissonance, and Disposition Effect
1
(Chang, Tom Y.) (Solomon, David H.) (Westerfield, Mark M)
The Effect of Providing Peer Information on Retirement Savings Decisions
1
(Laibson, David) (Madrian, Brigitte C.) (Beshears, John) (Choi, James J) (Milkman, Katherine L.)
Does Manager?s Perceived Competition Affect the Capital Structure Decisions of Malaysian Firms? A…
1
(Hanandewa) (Fauzias Mat Nor)
Does Manager?s Perceived Competition Affect the Capital Structure Decisions of Malaysian Firms? A…
1
(Hanandewa) (Fauzias Mat Nor)
Does Manager?s Perceived Competition Affect the Capital Structure Decisions of Malaysian Firms? A…
1
(Hanandewa) (Fauzias Mat Nor)
Exploring the Effects of ?What? (Product) and ?Where? (Website) Characteristics on Online Shoppin…
1
(Mallapragada, Girish) (Chandukala, Sandeep R)
Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvan…
1
(Caldieraro, Fabio) (Ling-Jing Kao) (Marcus, Cunha Jr)
Moderating Effects of the Relationship Between Private Label Share and Store Loyalty
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(Nicole Koschate-Fischer) (Cramer, Johannes) (Hoyer, Wayne D)
Relating Online, Regional, and National Advertising to Firm Value
1
(Sridhar, Srihari) (German, Frank)
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PSB lt.1 - B. Penunjang
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