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Hal. Awal Sebelumnya Berikutnya

To Lease or to buy? a structural model of a consumer's vehicle and contract choice decisions

1
(Silva-Risso, Jorge) (Dasgupta, Srabana) (Siddarth, S.)

New product preannouncements and shareholder value: don't make promises you can't keep

1
(Shankar, Venkatesh) (Sorescu, Alina) (Kushwaha, Tarun)

Decomposition of the sales impact of promotion-induced stockpiling

1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)

Bounded rationality in pricing under state-dependent demand: do firms look ahead, and if so, how …

1
(Seetharaman, P.B.) (Sudhir, K.) (Che, Hai)

Interfirm monitoring, social contracts, and relationship outcomes

1
(Rokkan, Aksel I.) (Heide, Jan B.) (Wathne, Kenneth H.)

Empirical analysis of budget and allocation of trade promotions in the U.S. supermarket industry

1
(Rao, Vithala R.) (Gomez, Miguel I.) (McLaughlin, Edward W.)

When internal reference prices and price expectations diverge: the role of confidence

1
(Menon, Geeta) (Thomas, Manoj)

Blending cobrand personalities: an examination of the complex self

1
(Monga, Alokparna Basu) (Lau-Gesk, Loraine)

MEntal simulation and preference consistency over time: the role of process- versus outcome-focus…

1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)

The Shopping momentum effect

1
(Khan, Uzma) (Huber, Joel) (Dhar, Ravi)

Thinking inside the box: why consumers enjoy constrained creative experiences

1
(Moreau, C. Page) (Dahl, Darren W.)

Preferance fluency in choice

1
(Novemsky, Nathan) (Dhar, Ravi) (Simonson, Itamar) (Schwarz, Norbert)

Managing firm resources in dynamic environments to create value: looking inside the black box

1
(Hitt, Michael A.) (Ireland, R. Duane) (Sirmon, David G.)

Bankruptcy law and entrepreneurship development: a real options perspective

1
(Barney, Jay B.) (Peng, Mike W.) (Lee, Seung-Hyun)

Relational archetypes, organizational learning, and value creation: extending the human resource …

1
(Snell, Scott A.) (Kang, Sung-Choon) (Morris, Shad S.)

A Consumer perspective on value creation

1
(Priem, Richard L.)

THe Knowledge-based view, nested heterogeneity, and new value creation: philosophical considerati…

1
(Felin, Teppo) (Hesterly, William S.)

Value creation and value capture: a multilevel perspective

1
(Smith, Ken G.) (Lepak, David P.) (Taylor, M. Susan)

Disentangling interfirm and intrafirm causal ambiguity: a conceptual model of casual ambiguity an…

1
(King, Adelaide Wilcox)

Ethical theory and stakeholder-related decisons: the role of stakeholder culture

1
(Bigley, Gregory A.) (Jones, Thomas M.) (Felps, Will)
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