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To Lease or to buy? a structural model of a consumer's vehicle and contract choice decisions
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(Silva-Risso, Jorge) (Dasgupta, Srabana) (Siddarth, S.)
New product preannouncements and shareholder value: don't make promises you can't keep
1
(Shankar, Venkatesh) (Sorescu, Alina) (Kushwaha, Tarun)
Decomposition of the sales impact of promotion-induced stockpiling
1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)
Bounded rationality in pricing under state-dependent demand: do firms look ahead, and if so, how …
1
(Seetharaman, P.B.) (Sudhir, K.) (Che, Hai)
Interfirm monitoring, social contracts, and relationship outcomes
1
(Rokkan, Aksel I.) (Heide, Jan B.) (Wathne, Kenneth H.)
Empirical analysis of budget and allocation of trade promotions in the U.S. supermarket industry
1
(Rao, Vithala R.) (Gomez, Miguel I.) (McLaughlin, Edward W.)
When internal reference prices and price expectations diverge: the role of confidence
1
(Menon, Geeta) (Thomas, Manoj)
Blending cobrand personalities: an examination of the complex self
1
(Monga, Alokparna Basu) (Lau-Gesk, Loraine)
MEntal simulation and preference consistency over time: the role of process- versus outcome-focus…
1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)
The Shopping momentum effect
1
(Khan, Uzma) (Huber, Joel) (Dhar, Ravi)
Thinking inside the box: why consumers enjoy constrained creative experiences
1
(Moreau, C. Page) (Dahl, Darren W.)
Preferance fluency in choice
1
(Novemsky, Nathan) (Dhar, Ravi) (Simonson, Itamar) (Schwarz, Norbert)
Managing firm resources in dynamic environments to create value: looking inside the black box
1
(Hitt, Michael A.) (Ireland, R. Duane) (Sirmon, David G.)
Bankruptcy law and entrepreneurship development: a real options perspective
1
(Barney, Jay B.) (Peng, Mike W.) (Lee, Seung-Hyun)
Relational archetypes, organizational learning, and value creation: extending the human resource …
1
(Snell, Scott A.) (Kang, Sung-Choon) (Morris, Shad S.)
A Consumer perspective on value creation
1
(Priem, Richard L.)
THe Knowledge-based view, nested heterogeneity, and new value creation: philosophical considerati…
1
(Felin, Teppo) (Hesterly, William S.)
Value creation and value capture: a multilevel perspective
1
(Smith, Ken G.) (Lepak, David P.) (Taylor, M. Susan)
Disentangling interfirm and intrafirm causal ambiguity: a conceptual model of casual ambiguity an…
1
(King, Adelaide Wilcox)
Ethical theory and stakeholder-related decisons: the role of stakeholder culture
1
(Bigley, Gregory A.) (Jones, Thomas M.) (Felps, Will)
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