Found 1386 results for your keywords: subject="Brand"
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Pengaruh celebrity worship terhadap brand attitude, advertisement attitude, dan repurchase intent…

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(Nurdin Sobari (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Daniel Tumpal H. Aruan (Penguji)) (Swara Hati Nurani)

Dinamika Scarcity Marketing Sebagai Pendorong Desirability Pada Produk Brand Lokal Indonesia (Stu…

1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Aisyah) (Yeshika Alversia (Penguji)) (Rambat Lupiyoadi (Penguji))

Pengaruh consumer-consumer dan consumer-brand interaction terhadap brand engagement dan behaviora…

1
(Arga Hananto (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Fandis Ekyawan (Penguji)) (Hanif Muhammad Raihan)

Pengaruh Social Media Marketing Activities terhadap Brand Equity: Perusahaan Retail Indonesia

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(Rizal Edy Halim (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Elevita Yuliati (Penguji)) (Fitri Yani Rossa Safira)

Pengaruh Kredibilitas dan Kuantitas Electronic Word of Mouth (E-WOM) terhadap Intensi Pembelian O…

1
(Elevita Yuliati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Triana Rahajeng Hadiprawoto (Penguji)) (Sabrina Nur Zatadini)

Pengaruh Persepsi Etika Konsumen Terhadap Brand Affect, Brand Image dan Brand Equity Nasabah Reta…

1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Rafael Isaiah Rahaynanto) (Rambat Lupiyoadi (Penguji))

Analisis Pengaruh Idol Worship terhadap Brand Loyalty Konsumen Penggemar Kpop Idol di Indonesia

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(Elevita Yuliati (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Triana Rahajeng Hadiprawoto (Penguji)) (Magdalena Christianti)

Faktor yang Mempengaruhi Repurchase Intention Pada Kosmetik Korea Selatan yang Belum Bersertifika…

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(Liyu Adhi Kasari Sulung (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Daryanti (Penguji)) (Fethin Damayanti)

Analisis Pengaruh Perceived Brand Globalness & Perceived Brand Localness Sebagai Strategi Brandin…

1
(Sumiyarto (Pembimbing/Promotor)) (Rushli Fauzan (Penguji)) (Abimanyu Tuwuh Sembhodo) (Dwi Widiastri (Penguji))

Pengaruh Digital Environmental, Social, and Governance (DESG) dimediasi Customer Attitudes terhad…

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(Fandis Ekyawan (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Aranda Yogi Nugroho)

Pengaruh citra celebrity endoser pada brand image terhadap purchase decision : studi kasus endose…

1
(Nurdin Sobari (Pembimbing/Promotor)) (Mohamad Renaldo Erco)

Principles of advertising & IMC 2nd

3
(Duncan, Tom) (Thomas R.)

Strategic brand management : Building, measuring, and managing brand equity 3rd ed

3
(Keller, Kevin Lane)

The 360 degree brand in Asia

2
(Blair, Mark) (Amstrong, Richard) (Murphy, Mike)

Marketing aesthetics: the strategic management of brands, identity and image

2
(Schmitt, Bernd)

Fame & Fortune How Successful Companies build winning reputations

3
(Fombrun, Charles J.)

Asian branding: a great way to fly

2
(Batey, Ian)

IMC the next generation: five steps for delivering value and measuring returns using marketing co…

4
(Schultz, Don E.) (Heidi Schultz)

The effect of perceived product characteristics toward purchase intention of islamic branding pro…

1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Kusumawardhini, Siti Sarah)

The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equi…

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(Agung Nugroho (Penguji)) (Sumiyarto (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Ahmad Farhan Kusumawardhana)
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