Found 1182 results for your keywords: subject="Brand"
Hal. Awal Sebelumnya 16 17 18 19 20 Berikutnya Hal. Akhir

The Social Influence of Brand Community: Evidence from European Car Clubs

1
(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale …

1
(Urban, Glen L.) (Bart, Yakov) (Shankar, Venkatesh) (Sultan, Fareena)

The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communicat…

1
(Garretson, Judith A.) (Burton, Scot)

the Apple store effect: does organizational identification trickle down to customers?

1
(Coget, Jean) (Francois)

Demand Engineering Melalui Strategi Artificial Scarcity dan Hype Amplification: Studi Kasus Camp…

1
(Imam Salehudin (Pembimbing/Promotor)) (Akhir Matua Harahap (Penguji)) (Muhammad Budi Prasetyo (Penguji)) (Abraham Andrew Tjahjadi)

Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performan…

1
(Noble, Charles H.) (Sinha, Rajiv K.) (Kumar, Ajith)

Passing the Torch: Intergenerational Influences as a Source of Brand Equity

1
(Wilkie, William L.) (Moore, Elizabeth S.) (Lutz, Richard J.)

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Revenue Premium as an Outcome Measure of Brand Equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

1
(Balachander, Subramanian) (Ghose, Sanjoy)

Impression Management Using Typeface Design

1
(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)

Analisis Pengaruh Cross-Channel Consistency terhadap Brand Loyalty melalui Brand Trust dan Cons…

1
(Gita Gayatri (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Nurdin Sobari (Penguji)) (Amira Zahra Salim)

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Analisis Pengaruh Location-Based Advertising terhadap Purchase Intention Pengguna Aplikasi GrabFo…

1
(Imam Salehudin (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Anna Amalyah Agus (Penguji)) (M. Bintang Rizky Ramadhan)

Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations

1
(Lambert) (Pandraud, Raphaelle) (Laurent, Gilles) (Lapersonne, Eric)

Brand Dilution: When Do New Brands Hurt Existing Brands?

1
(Netemeyer, Richard G.) (Pullig, Chris) (Simmons, Carolyn J.)

Drivers of Brand Extension Success

1
(Volckner, Frasziska) (Sattler, Henrik)

Emotional Branding and the Strategic Value of the Doppelganger Brand Image

1
(Rindfleisch, Aric) (Thompson, Craig J.) (Arsel, Zeynep)

Brands as Signals: A Cross-Country Validation Study

1
(Erdem, Tulin) (Valenzuela, Ana) (Swait, Joffre)

Service clues and customer assessment of the service experience: lessons from marketing

1
(Berry, Leonard L.) (Wall, Eileen A.) (Carbone, Lewis P.)
Hal. Awal Sebelumnya 16 17 18 19 20 Berikutnya Hal. Akhir