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Brand-level effects of stockkeeping unit reductions
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(Zhang, Jie) (Krishna, Aradhna)
Optimal design of consumer contests
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(Whinston, Andrew B.) (Geng, Xianjun) (Liu, De)
Behavioral consequences of overbooking service capacity
1
(Wangenheim, Florian v.) (Bayon, Tomas)
The Long-term impact of loyalty programs on consumer purchase behavior and loyalty
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(Liu, Yuping)
To Lease or to buy? a structural model of a consumer's vehicle and contract choice decisions
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(Silva-Risso, Jorge) (Dasgupta, Srabana) (Siddarth, S.)
When internal reference prices and price expectations diverge: the role of confidence
1
(Menon, Geeta) (Thomas, Manoj)
Blending cobrand personalities: an examination of the complex self
1
(Monga, Alokparna Basu) (Lau-Gesk, Loraine)
MEntal simulation and preference consistency over time: the role of process- versus outcome-focus…
1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)
Thinking inside the box: why consumers enjoy constrained creative experiences
1
(Moreau, C. Page) (Dahl, Darren W.)
Preferance fluency in choice
1
(Novemsky, Nathan) (Dhar, Ravi) (Simonson, Itamar) (Schwarz, Norbert)
A Cultural models approach to service recovery
1
(Ringberg, Torsten) (Odekerken-Schroder, Gaby) (Christensen, Glenn L.)
Cents or percent? the effects of promotion framing on price expectations and choice
1
(Smith, Daniel C.) (DelVecchio, Devon) (Krishnan, H. Shanker)
Can a retail web site be social?
1
(Wang, Liz C.) (Baker, Julie) (Wagner, Judy A.) (Wakefield, Kirk)
Online informediaries and price discrimination: ecidence from the automotive retailing sector
1
(Viswanathan, Siva) (Kuruzovich, Jason) (Gosain, Sanjay) (Agarwal, Ritu)
Understanding impulsive eaters' choice behaviors: the motivational influences of regulatory focus
1
(Sengupta, Jaideep) (Zhou, Rongrong)
Transfer-appropriate processing, response fluency, and the mere measurement effect
1
(Janiszewski, Chris) (Chandon, Elise)
Product contagion: changing consumer evaluations through physical contract with "disgusting" prod…
1
(Morales, Andrea C.) (Fitzsimons, Gavan J.)
Adoption of new and really new products: the effects of self-regulation systems and risk salience
1
(Posavac, Steven S.) (Herzenstein, Michal) (Brakus, J. Josko)
Network effects and competition: an empirical analysis of the home video game industry
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(Shankar, Venkatesh) (Bayus, Barry L.)
Moral identity and judgements of charitable behaviors
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(Reed, Americus) (Aquino, Karl) (Levy, Eric)
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