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Hal. Awal
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Hal. Akhir
Marketing metaphoria : what deep metaphors reveal about the minds of consumers
3
(Zaltman, Gerald)
Mengintegrasikan pengaruh faktor persepsi konsumen dalam memprediksi pembelian merek pribadi (Pri…
1
(Nurmukti, Indrajid) (Dr. Bambang Wiharto (Penguji)) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Rizal Edi Halim (Pembimbing/Promotor))
Analisis terhadap faktor-faktor yang mempengaruhi intention to electricity saving behavior di dal…
1
(Dr. Ignatius Heruwasto (Pembimbing/Promotor)) (Aprianda, Budi) (Dr. Tengku Ezni Balqiah (Penguji)) (Athor Subroto., Ph.D. (Penguji))
Do We Really Need a Reason to Indulge?
1
(Schwarz, Norbert) (Jing Xu)
The Influence of self-view on context effects: how display fixtures can affect product evaluations
1
(Meyers) (Levy, Joan) (Rui Zhu)
The Role of imagination-focused visualization on new product evaluation
1
(Hoeffler, Steve) (Dahl, Darren W.) (Min Zhao)
The Influence of consumers' lay theories on approach/avoidance motivation
1
(Jain, Shailendra Pratap) (Mathur, Pragya) (Maheswaran, Durairaj)
Emotional accounting: how feelings about money influence consumer choice
1
(Levav, Jonathan) (McGraw, A. Peter)
The Ease-of-computation effect: the interplay of metacognitive experiences and naive theories in …
1
(Thomas, Manoj) (Morwitz, Vicky G.)
The Importance of a general measure of brand engagement on market behavior: development and valid…
1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)
Gender dimensions of brand personality
1
(Grohmann, Bianca)
Consumers
1
(Arnold, Eric) (Price, Linda) (Zinkhan, George)
The Prominence effect in Shanghai apartment prices
1
(Dube, Jean) (Pierre) (Zhang, Yan) (Hsee, Christopher K.)
Choice construction versus preference construction: the instability of preferences learned in con…
1
(Amir, On) (Levav, Jonathan)
Can Trade-ins hurt you? exploring the effect of a trade-in on consumers' willingness to pay for a…
1
(Zhu, Rui) (Dasgupta, Srabana) (Chen, Xinlei)
Incorporating subjective characteristics in product design and evaluations
1
(Ratchford, Brian T.) (Luo, Lan) (Kannan, P.K.)
A Conjoint approach to multipart pricing
1
(Jedidi, Kamel) (Kohli, Rajeev) (Iyengar, Raghuram)
Analisis niat berperilaku loyal dari Konsumen dalam Suatu komunitas konsumen: Tinjauan pada Harle…
1
(Prof. Dr. Teddy Pawitra (Pembimbing/Promotor)) (Prof. Dr. Teddy Pawitra (Penguji)) (Prof. Dr. Martani Huseini (Penguji)) (Dr. Hananto Sigit (Penguji)) (Pallampa, Andi Andian Aryanata)
The Temporal and spatial dimensions of price search: insights from matching household survey and …
1
(Talukdar, Debabrata) (Sudhir, K.) (Gauri, Dinesh K.)
Is Firm trust essential in a trusted environment? how trust in the business context influences cu…
1
(Grayson, Kent) (Johnson, Devon) (Chen, Der) (Fa Robert)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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