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Riset pemasaran : konsep dan aplikasi dengan SPSS
1
(Singgih Santoso) (Fandy Tjiptono)
Bermain dengan persepsi 36 kasus pemasaran asli Indonesia
2
(Kartajaya, Hermawan) (Wibowo, Ari Satriyo)
Manajemen dan persaingan bisnis 2 : gerbang pemasaran A.B. Susanto
2
(Susanto, A.B.)
51 topik pemasaran praktis Indonesia Sonni
2
(Sonni)
Ekonomi farmasi
1
(Spillane, James J.)
Perilaku konsumen : pendekatan praktis desertai jurnal penelitian
2
(Sangadji, Etta Mamang) (Sopiah)
Pengaruh Customer Knowledge, Product Uniqueness, Social Media Marketing, Brand Image dan Trust te…
1
(Imam Salehudin (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Ignatius Heruwasto (Penguji)) (I Gusti Putu Aditya Saputra)
Pengaruh User-Generated Content terhadap Niat Perjalanan Wisata Gen Z di Platform Instagram
1
(Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Adi Zakaria Afiff (Penguji)) (Elvanya Rosaline Dewi Andini)
Successful new product launching ( NPL ) in the local market : bridging standardization and local…
3
(Firmanzah)
Islamic marketing : suatu pengantar
1
(Sobari, Nurdin) (Usman, Hardius) (Sulthani, Emil Azman)
Pemasaran jasa pendidikan : "mengapa sekolah memerlukan marketing"
2
(Wijaya, David)
Marketing : real people, real choices 9th ed
7
(Solomon, Michael R.) (Marshall, Greg W.) (Stuart, Elnora W.)
Advertising and promotion : an integrated marketing communications perspective 8th ed
14
(Belch, George E.) (Belch, Michael A.)
Designing and managing the supply chain concepts, strategies, and case studies 3th ed
4
(Simchi-Levi)
Tourism in recovery : segmenting tourists based on risk perception in the Post-COVID-19 Pandemic …
2
(Prijono Tjiptoherijanto (Pembimbing/Promotor)) (Irwan Adi Ekaputra (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Rifelly Dewi Astuti (CoPromotor)) (Noveri Maulana) (Hariyadi B.S. Sukamdani (CoPromotor)) (Daniel Tumpal H. Aruan (Penguji)) (Ignatius Heruwasto (Penguji)) (Setiawan (Penguji))
Marketing research : an applied orientation 6th ed
5
(Malhotra, Naresh K)
Pengaruh Brand Love dan Peran Mediasi Self Esteem dan Susceptibility to Normative Influences Te…
1
(Rambat Lupiyoadi (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Hapsari setyowardhani (Penguji)) (Kristine Natalia Lumban Gaol)
Sumday Case: Enhancing Competitiveness in Carbon Accounting Software Industry
1
(Andre Sammartino (Pembimbing/Promotor)) (Robertus Gifogo Liwanuru)
Marketing real people, real choices 11 ed
3
(Solomon, Michael R.) (Marshall, Greg W.) (Stuart, Elnora W.)
The Implication of Temporary “Pop-up” Retail on Consumer Reaction through the Mediating Roles…
1
(Ira Iriyanty (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Arga Hananto (Penguji)) (Kalisha Nea Putri)
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