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Found 3690 results for your keywords: subject="analysis"
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Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

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(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Managing Dynamics in a Customer Portfolio

1
(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)

The Role of Customer Gratitude in Relationship Marketing

1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)

The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships

1
(Commuri, Suraj)

Does Customer Demotion Jeopardize Loyalty?

1
(Hennig) (Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)

It's the connections: the network perspective in interorganizational research

1
(Zaheer, Akbar) (Gözübüyük, Remzi) (Milanov, Hana)

Distribution Network Redesign for Marketing Competitiveness

1
(Tadikamalla, Pandu) (Mittal, Vikas) (Shang, Jennifer) (Yildirim, Tuba Pinar) (Brown, Lawrence H.)

The Effect of Superstar Software on Hardware Sales in System Markets

1
(Stremersch, Stefan) (Binken, Jeroen L. G.)

Understanding the Marketing Department's Influence within the Firm

1
(Verhoef, Peter C.) (Leeflang, Peter S.H.)

Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings

1
(Troy, Lisa C.) (Hirunyawipada, Tanawat)

Damage from Corrective Advertising: Causes and Cures

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(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

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(Sinha, Rajiv K.) (Thompson, Scott A.)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

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(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Private-Label Use and Store Loyalty

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(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan) (Benedict E.M.)

Critical Incidents and the Impact of Satisfaction on Customer Share

1
(Verhoef, Peter C.) (Doorn, Jenny van)

Advancing science on the knife's edge: integration and specialization in management Ph.D. programs

1
(Mudambi, Ram) (Hannigan, Thomas J.) (Kline, William)

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm P…

1
(Jayachandran, Satish) (Krasnikov, Alexander)

Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"

1
(Wangenheim, Florian v.) (Wubben, Markus)

Delight by Design: The Role of Hedonic versus Utilitarian Benefits

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(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

Do Frontline mechanisms matter? impact of quality and productivity orientations on unit revenue, …

1
(Singh, Jagdip) (Ye, Jun) (Marinova, Detelina)
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